TY - BOOK AU - Allison,Rachel TI - Kicking Center: Gender and the Selling of Women's Professional Soccer T2 - Critical Issues in Sport and Society SN - 9780813586793 AV - GV944.5 .A44 2018 U1 - 796.334 23 PY - 2018///] CY - New Brunswick, NJ : PB - Rutgers University Press, KW - Soccer for women KW - Social aspects KW - United States KW - Soccer KW - Women soccer players KW - SPORTS & RECREATION / General KW - bisacsh KW - Women's National Team KW - disparities KW - gender KW - girls KW - inequality KW - professional KW - soccer KW - sports KW - women N1 - Frontmatter --; Contents --; List of Abbreviations --; Introduction: Kicking Center --; 1. Women’s Soccer in the United States --; 2. Business or Cause? Contested Goals --; 3. We’re Taking Over! Constructing the Fan Base --; 4. Image Politics and Media (In)visibility --; Conclusion: Kicking Forward? --; Appendix A: Participant Demographic Information --; Appendix B: Methods --; Acknowledgments --; Notes --; Bibliography --; Index; restricted access N2 - Girls and young women participate in soccer at record levels and the Women’s National Team regularly draws media, corporate, and popular attention. Yet despite increased representation and visibility, gender disparities in opportunity, compensation, training resources, and media airtime persist in soccer, and two professional leagues for women have failed since 2000. In Kicking Center, Rachel Allison investigates a women’s soccer league seeking to break into the male-dominated center of U.S. professional sport. Through an examination of the challenges and opportunities identified by those working for and with this league, she demonstrates how gender inequality is both constructed and contested in professional sport. Allison details the complex constructions of race, class, gender, and sexuality in the selling and marketing of women’s soccer in a half-changed sports landscape characterized by both progress and backlash, and where professional sports are still understood to be men’s territory UR - https://doi.org/10.36019/9780813586793 UR - https://www.degruyter.com/isbn/9780813586793 UR - https://www.degruyter.com/cover/covers/9780813586793.jpg ER -