TY  - BOOK
AU  - Sinitiere,Phillip Luke
AU  - Lee,Shayne
TI  - Holy Mavericks: Evangelical Innovators and the Spiritual Marketplace 
SN  - 9780814752340
AV  - BR1642.U5 L44 2016
U1  - 277.3083 23
PY  - 2009///]
CY  - New York, NY : 
PB  - New York University Press, 
KW  - Church marketing
KW  - United States
KW  - History
KW  - Evangelicalism
KW  - Popular culture
KW  - Religious aspects
KW  - Protestant churches
KW  - Clergy
KW  - RELIGION / Christian Ministry / Evangelism
KW  - bisacsh
KW  - decline
KW  - evangelical
KW  - insights
KW  - into
KW  - leadership
KW  - movements
KW  - others
KW  - perspectives
KW  - religious
KW  - some
KW  - thrive
KW  - while
N1  - restricted access
N2  - Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not
UR  - https://www.degruyter.com/isbn/9780814753453
UR  - https://www.degruyter.com/document/cover/isbn/9780814753453/original
ER  -