TY  - BOOK
AU  - Picard,Robert G.
TI  - The Economics and Financing of Media Companies
SN  - 9780823232574
PY  - 2022///]
CY  - New York, NY : 
PB  - Fordham University Press, 
KW  - BUSINESS & ECONOMICS / General
KW  - bisacsh
N1  - Frontmatter --; CONTENTS --; PREFACE --; CHAPTER 1. Media Firms as Economic and Business Entities --; CHAPTER 2. Business Models, Workflows, and Value Chains in Media Firms --; CHAPTER 3. Distribution and Retail Sales of Media --; CHAPTER 4. Economic Forces Affecting Media --; CHAPTER 5. The Influence of the General Economy on Media --; CHAPTER 6. Audiences and Consumers --; CHAPTER 7. Media, Advertisers, and Advertising --; CHAPTER 8. Competition in Media Markets --; CHAPTER 9. Concepts in Media Financing and Financial Management --; CHAPTER 10. Capital Markets and Media Firms --; CHAPTER 11. The Development of Large Media Companies --; CHAPTER 12. Trade and Globalization in Media Products and Services --; CHAPTER 13. Indicators of Financial and Economic Health of Media Firms --; GLOSSARY --; INDEX; restricted access
N2  - In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today
UR  - https://doi.org/10.1515/9780823292899
UR  - https://www.degruyter.com/isbn/9780823292899
UR  - https://www.degruyter.com/document/cover/isbn/9780823292899/original
ER  -