TY  - BOOK
AU  - Barnett,A.Doak
AU  - Dube,S.C.
AU  - Johnson,Lyndon B.
AU  - Lerner,Daniel
AU  - Schramm,Wilbur
TI  - Communication and Change in the Developing Countries
T2  - East-West Center Books
SN  - 9780824885663
AV  - HM101 .C66 2021
U1  - 301.2 23/eng/20230514
PY  - 2021///]
CY  - Honolulu : 
PB  - University of Hawaii Press, 
KW  - Communication
KW  - Social change
KW  - LANGUAGE ARTS & DISCIPLINES / Communication Studies
KW  - bisacsh
N1  - Frontmatter --; FOREWORD --; EDITORS' PREFACE --; CONTENTS --; TABLES --; PART I: INTRODUCTION --; 1. The Most Fundamental Technological Change --; 2. Communication and Change --; PART II: SOME PROBLEMS OF COMMUNICATION AND CHANGE --; 3. Communication, Institution Building, and the Reach of Authority --; 4. How Mass Media Systems Grow --; 5. The Strategy of Selective Growth and the Role of Communications --; 6. A Note on Communication in Economic Development --; 7. Toward a Non-Western Model of Development --; 8. International Cooperation and Communication in National Development --; PART III: CASE STUDIES OF COMMUNICATION AND CHANGE: INDIA, COMMUNIST CHINA, AND THE PHILIPPINES --; 9. Communication, Innovation, and Planned Change in India --; 10. L. R. Nair: Private Press in National Development—The Indian Example --; 11. A Note on Communication and Development in India --; 12. Campaigns, Communications, and Development in Communist China --; 13. Strategy of Change in the People's Republic of China—The Rural Health Center --; 14. A Note on Communication and Development in Communist China --; 15. The Role and Communication Task of the Change Agent—Experiences of the Peace Corps Volunteers in the Philippines --; 16. Strategy of Change in the Barrio—A Case of Rural Waste Disposal --; 17. A Note on Change in the Philippine Barrio --; PART IV: CONCLUSION --; 18. Communication and the Prospects of Innovative Development --; Notes --; References --; Index; restricted access
N2  - Communication expands and disseminates knowledge, and knowledge is the chief requisite to change in developing countries. Communication is therefore one of the primary factors in the process of modernization. But what is meant by the world “communication?”Communication includes all methods of disseminating knowledge, thought, attitudes, and belief--from the news media of newspapers, radio, and television to the daily exchange of news and gossip at the village market. Since communication is multi directional, it also involves the upward movement of grass-roots opinions to local and state governments. Change and development can occur only with the consent of those affected by change. At the grass-roots level, communication and change become completely interdependent: it is here that knowledge about the advantages of change must be translated into :felt needs” for change. When the need is felt, change comes quickly and communication expands.This volume presents the work of more than a dozen experts from the United States and Asia who, in August 1964, attended the East-West Center seminar on “Communication and Change.” Their papers have been edited and the work expanded by two noted authorities in the field, Daniel Lerner and Wilbur Schramm
UR  - https://doi.org/10.1515/9780824885663
UR  - https://www.degruyter.com/isbn/9780824885663
UR  - https://www.degruyter.com/document/cover/isbn/9780824885663/original
ER  -