TY  - BOOK
AU  - Bampilis,Tryfon
TI  - Greek Whisky: The Localization of a Global Commodity 
T2  - Food, Nutrition, and Culture
SN  - 9780857458773
AV  - GT2895 
U1  - 394.1 
PY  - 2013///]
CY  - New York, Oxford
PB  - Berghahn Books
KW  - Drinking of alcoholic beverages
KW  - Greece
KW  - National characteristics, Greek
KW  - Whiskey industry
KW  - Whiskey
KW  - Social aspects
KW  - SOCIAL SCIENCE / Anthropology / Cultural & Social
KW  - bisacsh
KW  - Food & Nutrition, Anthropology (General)
N1  - Frontmatter --; Contents --; Acknowledgments --; List of Illustrations --; Note on Transliteration --; Preface --; Introduction. The Social Life of Whisky --; Chapter 1. The Imported Spirits Industry in Greece --; Chapter 2. Dreams of Modernity: Imagining the Consumption of Whisky during the Golden Age of Greek Cinema --; Chapter 3. “Keep Walking”: Whisky Marketing and the Imaginaries of Scale Making in Advertising --; Chapter 4. The Social Life of Whisky in Athens: Popular Style, Night Entertainment, and Bouzoukia with Live Greek Popular Music --; Chapter 5. The Location of Whisky in the North Aegean --; Conclusion. Trajectories of Scotch Whisky, Realms of Localization --; References --; Index; restricted access
N2  - In many contexts of Greek social life, Scotch whisky has coincidentally become a symbol of “Greekness,” national identity, modernity, and the middle class. This ethnographic study follows the social life of Scotch in Greece through three distinct trajectories in time and space in order to investigate how the meanings of the beverage are projected, negotiated, and acquired by various different networks. By examining the mediascapes of the Greek cultural industry, the Athenian nightlife and entertainment, and the North Aegean drinking habits, the study illustrates how Scotch became associated with modernity, popular music and culture, a lavish style, and an antidomestic masculine mentality
UR  - https://doi.org/10.1515/9780857458780
UR  - https://www.degruyter.com/isbn/9780857458780
UR  - https://www.degruyter.com/document/cover/isbn/9780857458780/original
ER  -