TY  - BOOK
AU  - Nadeem,Shehzad
TI  - Dead Ringers: How Outsourcing Is Changing the Way Indians Understand Themselves 
SN  - 9780691159652
AV  - HD2365 
U1  - 338.47000954 23
PY  - 2011///]
CY  - Princeton, NJ : 
PB  - Princeton University Press, 
KW  - Business
KW  - India
KW  - Call center agents
KW  - Social conditions
KW  - Contracting out
KW  - Social aspects
KW  - Culture diffusion
KW  - Globalization
KW  - High technology services industries
KW  - Employees
KW  - International business enterprises
KW  - Offshore outsourcing
KW  - Social change
KW  - SOCIAL SCIENCE / Sociology / General
KW  - bisacsh
KW  - Bombay
KW  - Export-Processing Zones
KW  - Indian workers
KW  - Tyler Pfeifer
KW  - United States
KW  - accents
KW  - attrition
KW  - business cosmopolitanism
KW  - capital
KW  - concession bargaining
KW  - consent
KW  - consumer-oriented mimicry
KW  - control
KW  - corporate culture
KW  - customs
KW  - cybercoolies
KW  - development
KW  - discipline
KW  - economic divide
KW  - economic growth
KW  - economic reforms
KW  - family relations
KW  - global capitalism
KW  - globalization
KW  - health
KW  - identities
KW  - information economy
KW  - information work
KW  - international trade
KW  - labor
KW  - lifestyles
KW  - management
KW  - managerial style
KW  - middle class
KW  - modernity
KW  - modernization
KW  - moral reform
KW  - morality
KW  - night shifts
KW  - offshoring
KW  - outsourcing industry
KW  - outsourcing
KW  - place
KW  - pleasure principle
KW  - professionalism
KW  - service sector
KW  - social goals
KW  - space
KW  - subcontractors
KW  - subsidiaries
KW  - surveillance
KW  - techno-populism
KW  - temporal displacement
KW  - time arbitrage
KW  - time
KW  - transnational capitalism
KW  - transnational companies
KW  - turnover
KW  - unions
KW  - utopia
KW  - wages
KW  - work hours
KW  - work rationalization
KW  - worker internationalism
KW  - workers' rights
KW  - working conditions
KW  - workplace culture
KW  - workplace
N1  - Frontmatter --; Contents --; Acknowledgments --; Introduction --; Chapter One. Leaps of Faith --; Chapter Two. Variations on a Theme --; Chapter Three. Macaulay's (Cyber) Children --; Chapter Four. The Uses and Abuses of Time --; Chapter Five. The Rules of the Game --; Chapter Six. The Infantilizing Gaze, or Schmidt Revisited --; Chapter Seven. The Juggernaut of Global Capitalism --; Chapter Eight. Cyber-Coolies and Techno-Populists --; Conclusion --; Appendix. Research Methods --; Notes --; Index; restricted access; Issued also in print
N2  - In the Indian outsourcing industry, employees are expected to be "dead ringers" for the more expensive American workers they have replaced--complete with Westernized names, accents, habits, and lifestyles that are organized around a foreign culture in a distant time zone. Dead Ringers chronicles the rise of a workforce for whom mimicry is a job requirement and a passion. In the process, the book deftly explores the complications of hybrid lives and presents a vivid portrait of a workplace where globalization carries as many downsides as advantages. Shehzad Nadeem writes that the relatively high wages in the outsourcing sector have empowered a class of cultural emulators. These young Indians indulge in American-style shopping binges at glittering malls, party at upscale nightclubs, and arrange romantic trysts at exurban cafés. But while the high-tech outsourcing industry is a matter of considerable pride for India, global corporations view the industry as a low-cost, often low-skill sector. Workers use the digital tools of the information economy not to complete technologically innovative tasks but to perform grunt work and rote customer service. Long hours and the graveyard shift lead to health problems and social estrangement. Surveillance is tight, management is overweening, and workers are caught in a cycle of hope and disappointment. Through lively ethnographic detail and subtle analysis of interviews with workers, managers, and employers, Nadeem demonstrates the culturally transformative power of globalization and its effects on the lives of the individuals at its edges
UR  - https://doi.org/10.1515/9781400836697?locatt=mode:legacy
UR  - https://www.degruyter.com/isbn/9781400836697
UR  - https://www.degruyter.com/cover/covers/9781400836697.jpg
ER  -