TY - BOOK AU - Ocejo,Richard E. TI - Masters of Craft: Old Jobs in the New Urban Economy SN - 9780691165493 AV - HD8066 .O24 2018 U1 - 331.794092273 23 PY - 2017///] CY - Princeton, NJ : PB - Princeton University Press, KW - Barbers KW - United States KW - Biography KW - Bartenders KW - Butchers KW - Distillers KW - Skilled labor KW - SOCIAL SCIENCE / Sociology / General KW - bisacsh KW - artist KW - authenticity KW - barbering KW - barbers KW - barbershops KW - bars KW - bartenders KW - bartending KW - butcher shops KW - butchering KW - butchers KW - cashiers KW - classic cocktails KW - cocktail bartenders KW - cocktail world KW - common occupations KW - communication skills KW - confidence KW - confident behavior KW - confident performance KW - consumers KW - craft cocktails KW - craft distilleries KW - craftsmanship KW - cultural knowledge KW - cultural omnivorousness KW - cultural repertoires KW - customers KW - distilling KW - drinking public KW - everyday workplaces KW - foodie community KW - foodie movement KW - gentrification KW - gentrified neighborhoods KW - handmade products KW - hip tastes KW - ideal masculine image KW - industrial city KW - interpersonal communication KW - light manufacturing KW - local KW - low-status occupation KW - male behavior KW - manhood KW - manual labor KW - men KW - mental labor KW - new economy KW - nightlife industry KW - occupation KW - occupational aesthetic KW - postindustrial cities KW - retail workers KW - savvy consumers KW - self-made man KW - shopping experience KW - skilled peformance KW - small businesses KW - specialty food KW - taste KW - urban economy KW - urban luxuries KW - urbane alternatives KW - work ethic KW - young urbanites N1 - Frontmatter --; Contents --; Acknowledgments --; Preface. The Daily Grind --; Introduction. A Stroll through the Market --; Part I --; 1. The Cocktail Renaissance --; 2. Distilling Authenticity --; 3. Working on Men --; 4. Show the Animal --; Part II --; 5. How Middle- Class Kids Want Working- Class Jobs --; 6. The Science and the Art --; 7. Service Teaching --; 8. Getting the Job --; Epilogue. Outcomes, Implications, and Concluding Thoughts --; Methodological Appendix --; Notes --; References --; Index; restricted access; Issued also in print N2 - How educated and culturally savvy young people are transforming traditionally low-status manual labor jobs into elite taste-making occupationsIn today's new economy-in which "good" jobs are typically knowledge or technology based-many well-educated and culturally savvy young men are instead choosing to pursue traditionally low-status manual labor occupations as careers. Masters of Craft looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering.In this in-depth and engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming these once-undesirable jobs into "cool" and highly specialized upscale occupational niches-and in the process complicating our notions about upward and downward mobility through work. He shows how they find meaning in these jobs by enacting a set of "cultural repertoires," which include technical skills based on a renewed sense of craft and craftsmanship and an ability to understand and communicate that knowledge to others, resulting in a new form of elite taste-making. Ocejo describes the paths people take to these jobs, how they learn their chosen trades, how they imbue their work practices with craftsmanship, and how they teach a sense of taste to their consumers.Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, Masters of Craft provides new insights into the stratification of taste, gentrification, and the evolving labor market in today's postindustrial city UR - https://doi.org/10.1515/9781400884865?locatt=mode:legacy UR - https://www.degruyter.com/isbn/9781400884865 UR - https://www.degruyter.com/cover/covers/9781400884865.jpg ER -