TY  - BOOK
AU  - Miller,Roger
AU  - Côte,Marcel
TI  - Innovation Reinvented: Six Games that Drive Growth 
T2  - Rotman-UTP Publishing
SN  - 9781442644298
U1  - 338/.064 23
PY  - 2012///]
CY  - Toronto : 
PB  - University of Toronto Press, 
KW  - DISCOUNT-C
KW  - BUSINESS & ECONOMICS / Management
KW  - bisacsh
N1  - restricted access
N2  - Innovation is essential for businesses to survive in the long run, but there are no one-size-fits-all strategies for innovating successfully. A firm's specific business environment will determine what works and what does not work.Based on a global survey of innovative firms and on 50 in-depth case studies, Innovation Reinvented identifies six patterns or 'games' of innovation, each commanding best-of-class strategies and best practices. Examining recognized innovative companies - from Apple and Intel in the technology area to Proctor & Gamble and Clorox in mature markets - this book dispels the notion of innovation as a 'one-size fits all' or necessarily radical process. As Roger Miller and Marcel Côté demonstrate, the vast majority of innovations result from improvements in product features or business processes.Innovation Reinvented provides a unique framework for entrepreneurs and senior executives to identify the game(s) in which a business is involved, and which approaches are best-suited to win by competing on innovation
UR  - https://www.degruyter.com/isbn/9781442699571
UR  - https://www.degruyter.com/document/cover/isbn/9781442699571/original
ER  -