TY  - BOOK
AU  - Draper,Nora A.
TI  - The Identity Trade: Selling Privacy and Reputation Online 
T2  - Critical Cultural Communication
SN  - 9781479895656
AV  - HD9696.8.U62 D73 2019eb
U1  - 381/.142 23
PY  - 2019///]
CY  - New York, NY : 
PB  - New York University Press, 
KW  - Consumer protection
KW  - United States
KW  - Data protection
KW  - Information technology
KW  - Social aspects
KW  - Internet industry
KW  - Privacy
KW  - SOCIAL SCIENCE / Media Studies
KW  - bisacsh
KW  - Anonymizer
KW  - Commodification
KW  - Cypherpunks
KW  - Digital culture
KW  - Environmental movement
KW  - Government regulation
KW  - Image promotion
KW  - Individualization
KW  - Industry ethics
KW  - Industry self-regulation
KW  - Infomediaries
KW  - Internet
KW  - Managed visibility
KW  - Neoliberalism
KW  - Online reputation management
KW  - Personal data ecosystem
KW  - Personal data
KW  - Personal information
KW  - Political economy
KW  - Public pedagogy
KW  - Search engine optimization
KW  - Self-branding
KW  - Self-knowledge
KW  - Self-presentation
KW  - Self-tracking
KW  - Strategic transparency
KW  - Surveillance
KW  - Technology
KW  - Visibility
KW  - media
KW  - self-discovery
KW  - technology industries
N1  - restricted access
N2  - The successes and failures of an industry that claims to protect and promote our online identitiesWhat does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity-a form of cultural currency.The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service.Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age.Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good
UR  - https://www.degruyter.com/isbn/9781479883059
UR  - https://www.degruyter.com/document/cover/isbn/9781479883059/original
ER  -