TY  - BOOK
AU  - Rein,Shaun
TI  - The War for China’s Wallet: Profiting from the New World Order 
SN  - 9781501515941
AV  - HC427.95 
U1  - 330.951 
PY  - 2017///]
CY  - Berlin, Boston : 
PB  - De Gruyter, 
KW  - Economic development
KW  - China
KW  - BUSINESS & ECONOMICS / Economics / General
KW  - bisacsh
KW  - China Market Research Group
KW  - Lotte Group
KW  - OBOR
KW  - One Belt One Road
KW  - PRC
N1  - Frontmatter --; Advance Praise --; Acknowledgments --; About the Author --; Contents --; Introduction --; Preface --; Chapter 1: China’s Economic Hammer --; Chapter 2: The Hammer and the Carrot --; Chapter 3: America’s Power Vacuum and the New Global Order: One Belt One Road and AIIB --; Chapter 4: Innovation and the State-Owned Sector --; Chapter 5: China’s Outbound Investment: Clash of Cultures --; Chapter 6: Fear, Wellness, and Understanding the Chinese Consumer --; Chapter 7: The New Global Chinatowns: From Ramshackle to Luxurious Enclaves --; Chapter 8: Chinese Tourism: The CMR Chinese Hourglass Shopping Model --; Chapter 9: Conclusion --; Endnotes --; Index; restricted access; Issued also in print
N2  - With Chinese-led initiatives such as One Belt One Road (OBOR) and the Asian Infrastructure Investment Bank (AIIB) combined with uncertainty due to US shifts in policy and apparent commitments over the past decade, the stakes are high for companies looking to profit from the world’s newest superpower. Post-financial crisis, China has emerged as the largest or second largest trading partner for most countries. It has become the second largest market for Fortune 500 companies like Starbucks, Apple, and Nike and drives growth for Hollywood and commodity products. Yet the profits come at a price for countries and companies alike—they must adhere to the political goals of Beijing or else face economic punishment or outright banishment. Using primary research from interviews with hundreds of business executives and government officials, The War for China’s Wallet will help companies understand how to profit from China’s outbound economic plans as well as a shifting consumer base that is increasingly nationalistic. The countries and companies that get it right will benefit from China’s wallet but those that do not will lose out on the world’s largest growth engine for the next two decades. Click here for information on the author's MSNBC interview: https://mobile.twitter.com/OARichardEngel/status/1147861623211798528 Check out the interviews at Bloomberg, Forbes, and Marketplace on this book: https://www.bloomberg.com/news/audio/2017-12-05/those-who-heed-china-s-political-ambitions-will-benefit https://www.forbes.com/sites/russellflannery/2017/11/28/how-to-profit-from-chinas-rising-nationalism/amp/ https://www.marketplace.org/2017/12/18/world/shaun-rein-interview Financial Times subscribers can read this review of The War for China’s Wallet: https://www.ft.com/content/b6bb55c4-e4b4-11e7-97e2-916d4fbac0da The book's review in South China Morning Post can be read at: http://m.scmp.com/culture/books/article/2126477/book-review-war-chinas-wallet-readable-if-one-sided-view-chinas
UR  - https://doi.org/10.1515/9781501507618
UR  - https://www.degruyter.com/isbn/9781501507618
UR  - https://www.degruyter.com/document/cover/isbn/9781501507618/original
ER  -