TY  - BOOK
AU  - Alsadi,Wejdan
AU  - Howard,Martin
TI  - The Multimodal Rhetoric of Humour in Saudi Media Cartoons
T2  - Humor Research [HR] ,
SN  - 9781501516726
AV  - PN6147 .A44 2021
U1  - 808.7 23/eng/20230216
PY  - 2021///]
CY  - Berlin, Boston
PB  - De Gruyter Mouton
KW  - Art, Saudi Arabian
KW  - Mass media
KW  - Saudi Arabia
KW  - Rhetoric
KW  - Wit and humor, Pictorial
KW  - Wit and humor
KW  - Arabisch
KW  - Ethnographie
KW  - Humor
KW  - Medien
KW  - Pop Kultur
KW  - Semiotik
KW  - LANGUAGE ARTS & DISCIPLINES / Communication Studies
KW  - bisacsh
KW  - Arabic
KW  - Cultural Studies
KW  - Ethnographic Studies
KW  - Humour Studies
KW  - Media Studies
KW  - Pop Culture
KW  - Semiotics
N1  - Frontmatter --; Preface --; Contents --; 1 Introduction --; 2 Humour, media and multimodality --; 3 Cartoons: A multimodal genre --; 4 Intertextuality: Allusion and parody in cartoons --; 5 Multimodal metaphor --; 6 The interaction between multimodal metaphor and metonymy --; 7 Juxtaposition and exaggeration --; 8 Conclusion. Speaking images in a Saudi context: What cartoons reveal --; References --; Index; restricted access; Issued also in print
N2  - Cartoons, as a form of humour and entertainment, are a social product which are revealing of different social and political practices that prevail in a society, humourised and satirised by the cartoonist. This book advances research on cartoons and humour in the Saudi context. It contributes to the growing multimodal research on non-interactional humour in the media that benefits from traditional theories of verbal humour. The study analyses the interaction between visual and verbal modes, highlighting the multimodal manifestations of the rhetorical devices frequently employed to create humour in English-language cartoons collected from the Saudi media. The multimodal analysis shows that the frequent rhetorical devices such as allusions, parody, metaphor, metonymy, juxtaposition, and exaggeration take a form which is woven between the visual and verbal modes, and which makes the production of humorous and satirical effect more unique and interesting. The analysis of the cartoons across various thematic categories further offers a window into contemporary Saudi society
UR  - https://doi.org/10.1515/9781501509902
UR  - https://www.degruyter.com/isbn/9781501509902
UR  - https://www.degruyter.com/document/cover/isbn/9781501509902/original
ER  -