TY  - BOOK
AU  - Massy,William F.
AU  - Frank,Ronald E.
AU  - Lodahl,Thomas
TI  - Purchasing Behavior and Personal Attributes
T2  - Anniversary Collection
SN  - 9780812275681
AV  - HF5415.3 .M3
U1  - 658.83 
PY  - 1968///]
CY  - Philadelphia : 
PB  - University of Pennsylvania Press, 
KW  - Consumer behavior
KW  - Motivation research (Marketing)
KW  - BUSINESS & ECONOMICS / Consumer Behavior
KW  - bisacsh
KW  - Business
KW  - Economics
N1  - Frontmatter --; PREFACE --; TABLE OF CONTENTS --; TABLES --; I INTRODUCTION AND PLAN OF THE STUDY --; II THE DIMENSIONS OF PURCHASING BEHAVIOR --; III FURTHER ANALYSIS OF PURCHASING BEHAVIOR DIMENSIONS --; IV THE DESCRIPTION OF PERSONALITY AND SOCIO-ECONOMIC STATUS --; V EXPERIMENTS ON THE ANALYSIS SAMPLE --; VI RELATIONSHIPS BETWEEN PERSONALITY AND PURCHASING BEHAVIOR --; APPENDICES --; APPENDICES A TABLES --; APPENDIX B THE EDWARDS PERSONAL PREFERENCE SCHEDULE --; CONCLUSIONS --; INDEX; restricted access; Issued also in print
N2  - This book is primarily concerned with assessing the relations between household socioeconomic and personality characteristics and purchasing behavior for frequently purchased branded grocery items
UR  - https://doi.org/10.9783/9781512817850?locatt=mode:legacy
UR  - https://www.degruyter.com/isbn/9781512817850
UR  - https://www.degruyter.com/document/cover/isbn/9781512817850/original
ER  -