TY  - BOOK
AU  - Kissling,Elizabeth Arveda
TI  - Capitalizing on the Curse: The Business of Menstruation 
SN  - 9781588269225
AV  - QP263 ǂb K577 2006eb 
U1  - 612.6/62 
PY  - 2022///]
CY  - Boulder : 
PB  - Lynne Rienner Publishers, 
KW  - SOCIAL SCIENCE / Gender Studies
KW  - bisacsh
N1  - Frontmatter --; Contents --; Figures and Tables --; Acknowledgments --; 1 Introduction: From Rags to Riches --; 2 Marketing Menstruation --; 3 Blood On-Screen --; 4 Pills, Profits, PMS, and PMDD --; 5 Manipulating Menstruation for Fun and Profit --; 6 Tampon Safety Debates and Product Alternatives --; 7 The Menstrual Counterculture --; 8 Conclusion: How to Break a Curs --; References --; Index --; About the Book; restricted access
N2  - Although a regular occurrence for millions of women, menstruation is typically represented in US culture as an illness or a shameful episode--to the benefit of an entire industry. Elizabeth Kissling reveals how corporations capitalize on long-standing negative attitudes about menses to sell solutions for nonexistent problems. The commercialization of menstruation, Kissling acknowledges, has in many ways been positive: women embrace readily available, reasonably priced, and easy-to-use products with good reason. But it has also been one of the worst things to happen to women. Documenting how industry advertising portrays women as "the weaker sex," Kissling explores the profound gender bias inherent in--and reinforced by--the business of menstruation
UR  - https://doi.org/10.1515/9781588269225
UR  - https://www.degruyter.com/isbn/9781588269225
UR  - https://www.degruyter.com/document/cover/isbn/9781588269225/original
ER  -