TY  - BOOK
AU  - Abousnnouga,Gill
AU  - Al Zydjaly,Najma
AU  - Bateman,John
AU  - Bezemer,Jeff
AU  - Djonov,Emilia
AU  - Eisenlauer,Volker
AU  - Fei,Victor Lim
AU  - Geenen,Jarret
AU  - Gibbons,Alison
AU  - Hiippala,Tuomo
AU  - Iedema,Rick
AU  - Jewitt,Carey
AU  - Jones,Rodney H.
AU  - Knox,John S.
AU  - Machin,David
AU  - Maier,Carmen Daniela
AU  - Maiorani,Arianna
AU  - Matelau,Tui
AU  - Metten,Thomas
AU  - Norris,Sigrid
AU  - O’Halloran,Kay L.
AU  - Pan,Yuling
AU  - Pinar,Maria Jesus
AU  - Pirini,Jesse
AU  - Scollon,Suzie Wong
AU  - Stöckl,Hartmut
AU  - Tan,Sabine
AU  - Van Leeuwen,Theo
AU  - White,Paul
AU  - de Saint-Georges,Ingrid
TI  - Interactions, Images and Texts: A Reader in Multimodality 
T2  - Trends in Applied Linguistics [TAL] ,
SN  - 9781614511625
AV  - P99.4.M6 I58 2014
U1  - 302.2 23/eng/20240417
PY  - 2014///]
CY  - Berlin, Boston
PB  - De Gruyter Mouton
KW  - Communication
KW  - Methodology
KW  - Modality (Linguistics)
KW  - Oral communication
KW  - Social interaction
KW  - LANGUAGE ARTS & DISCIPLINES / Linguistics / General
KW  - bisacsh
KW  - Multimodal Communication
KW  - Multimodal Discourse Analysis
KW  - Multimodal Interaction Analysis
KW  - Social Semiotics
KW  - Visual Communication
N1  - Frontmatter --; Table of contents --; Contributors --; 1. Introduction --; I. Multimodal theory and methodology: How are they developed? --; 2. From mediated discourse and nexus analysis to geosemiotics: a personal account --; 3. Developing multimodal (inter)action analysis: A personal account --; 4. About images and multimodality: A personal account --; 5. Developing a GeM (genre and multimodality) model --; II. Multimodal theory and methodology: What are their facets? --; 6. Mediated discourse analysis --; 7. Nexus analysis --; 8. Geosemiotics: Discourses in place --; 9. Introduction to multimodal (inter)action analysis --; 10. Multimodal analysis of new corporate genres --; 11. Multimodal genre analysis --; III. Conducting multimodal research --; 12. Multimodal approaches --; 13. Systemic functional multimodal discourse analysis --; 14. Multimodal transcription: A case study --; 15. How-to-analyze webpages --; 16. A participatory approach to ‘analysing’ visual data: involving practitioners in visual feedback --; 17. Collecting video data: Role of the researcher --; 18. Studying social actors: Some thoughts on ethics --; IV. Sample analyses --; 19. Mediation as interrelationship: Example of kitesurfing --; 20. Vertical identity production and māori identity --; 21. The matrix phenomenon --; 22. Typography --; 23. Multimodal constructions of factuality and authenticity in tv-news bulletins --; 24. Facebook: A multimodal discourse analysis of (semi-)automated communicative modes --; 25. 3-D realisation of discourse: The case of war monuments --; 26. Multimodality and space exploration: communicative space in action --; 27. Mediated discourse analysis, ‘embodied learning’ and emerging social and professional identities --; 28. Comic Books --; 29. Multimodality in literature: An analysis of jonathan safran foer’s a primer for the punctuation of heart disease --; 30. Concluding remarks --; Glossary --; Index; restricted access; Issued also in print
N2  - Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages.This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches’ advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more.Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book.Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research
UR  - https://doi.org/10.1515/9781614511175
UR  - https://www.degruyter.com/isbn/9781614511175
UR  - https://www.degruyter.com/document/cover/isbn/9781614511175/original
ER  -