TY  - BOOK
AU  - Gil,Jeffrey
TI  - Soft Power and the Worldwide Promotion of Chinese Language Learning: The Confucius Institute Project 
T2  - Multilingual Matters
SN  - 9781783098057
AV  - PL1065 .G45 2017
U1  - 306.44/951 
PY  - 2017///]
CY  - Bristol, Blue Ridge Summit : 
PB  - Multilingual Matters, 
KW  - Chinese language
KW  - Globalization
KW  - History
KW  - Study and teaching
KW  - Foreign speakers
KW  - Language and culture
KW  - China
KW  - LANGUAGE ARTS & DISCIPLINES / Study & Teaching
KW  - bisacsh
KW  - Chinese
KW  - Chinese as a foreign language
KW  - Chinese language learning
KW  - Confucius Classrooms
KW  - Confucius Institute
KW  - Confucius Institutes
KW  - cultural diplomacy
KW  - soft power
N1  - Frontmatter --; Contents --; Tables --; Conventions for Chinese Terms and Chinese Names --; Acknowledgements --; 1. Introduction: Language, Culture and China's Rise in a Globalising World --; 2. Chinese Culture Goes Global: Soft Power and the Promotion of Chinese Language Learning --; 3. Mapping the Confucius Institute Project: High Extensity, Intensity and Velocity --; 4. Evaluating the Confucius Institute Project: Impact at the State-to-State Level --; 5. Evaluating the Confucius Institute Project: Impact at the Society-to-Society Level --; 6. Conclusions and Implications --; References --; Index; restricted access; Issued also in print
N2  - 'The Confucius Institute Project' - consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition - represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met
UR  - https://doi.org/10.21832/9781783098064
UR  - https://www.degruyter.com/isbn/9781783098064
UR  - https://www.degruyter.com/document/cover/isbn/9781783098064/original
ER  -