TY  - BOOK
AU  - Demossier,Marion
TI  - Burgundy: The Global Story of Terroir 
T2  - New Directions in Anthropology
SN  - 9781785338519
AV  - TP553 .D389 2018
U1  - 338.476632094441 23
PY  - 2018///]
CY  - New York, Oxford
PB  - Berghahn Books
KW  - Terroir
KW  - France
KW  - Burgundy
KW  - Vintners
KW  - Wine and wine making
KW  - Wine industry
KW  - SOCIAL SCIENCE / Agriculture & Food (see also POLITICAL SCIENCE / Public Policy / Agriculture & Food Policy)
KW  - bisacsh
KW  - Burgundy wine
KW  - agriculture
KW  - anthropological
KW  - anthropology
KW  - burgundian model
KW  - burgundy wines
KW  - ethnographic analysis
KW  - european studies
KW  - food and wine
KW  - food scholars
KW  - food science
KW  - food studies
KW  - geographies of heritage
KW  - geography
KW  - global anthropology
KW  - social anthropology
KW  - social science
KW  - terroir ideology
KW  - terroir
KW  - vineyards
KW  - wine growers
KW  - wine making
KW  - wine
KW  - winemaking
KW  - winescape
N1  - Frontmatter --; Contents --; List of Illustrations --; Acknowledgements --; Introduction --; 1. Wine Landscapes and Place-Making --; 2. Wine Growers and Worlds of Wine --; 3. The Taste of Place --; 4. Winescape --; 5. Beyond Terroir --; 6. Translating Terroir, Burgundy in Asia --; 7. Creating Terroir, Burgundy in New Zealand --; 8. From Terroir to the Climats de Bourgogne --; Conclusion --; Glossary of Key Terms --; Bibliography --; Index; restricted access
N2  - “Demossier’s engrossing analysis of Burgundy—the wine, the place, the brand—should be imbibed (pun intended!) on many levels—and slowly, for best appreciation.”—foodanthro.com Drawing on more than twenty years of fieldwork, this book explores the professional, social, and cultural world of Burgundy wines, the role of terroir (the environmental factors that affect a crop's character), and its transnational deployment in China, Japan, South Korea, and New Zealand. It demystifies the terroir ideology by providing a unique long-term ethnographic analysis of what lies behind the concept. While the Burgundian model of terroir has gone global by acquiring UNESCO world heritage status, its very legitimacy is now being challenged amongst the vineyards where it first took root. From the introduction: Superficially then, Burgundy might appear to be simply acquiring recognition for its unchanging landscape, tradition and culture. Yet, for all the power of its rich local identity, folklore and culture which is broadcast to the world, there hides underneath the comforting blanket of this seamless place, untouched by change or conflict, a far more complex reality. Burgundy’s listing as a World Heritage landscape emphasises its international reputation as a traditional and historical site of wine production and opens a new chapter in the production and marketing of its quality, differentiation and authenticity. It is also about readjusting Burgundy and the grands crus in response to a changing global market and the shifting kaleidoscope of world wine values
UR  - https://doi.org/10.1515/9781785338526?locatt=mode:legacy
UR  - https://www.degruyter.com/isbn/9781785338526
UR  - https://www.degruyter.com/document/cover/isbn/9781785338526/original
ER  -