TY - BOOK AU - Aronczyk,Melissa AU - Estner,Annika AU - Gienow-Hecht,Jessica C.E. AU - Gripentrog,John AU - Hart,Justin AU - Hoefte,Rosemarijn AU - Krenn,Michael L. AU - Kühschelm,Oliver AU - McAllister,William B. AU - Mordhorst,Mads AU - Ociepka,Beata AU - Scaglia,Ilaria AU - Viktorin,Carolin AU - Will,Marcel K. TI - Nation Branding in Modern History T2 - Explorations in Culture and International History SN - 9781785339233 U1 - 327.2 23/eng/20230216 PY - 2018///] CY - New York, Oxford PB - Berghahn Books KW - Branding (Marketing) KW - Political aspects KW - Case studies KW - Cultural diplomacy KW - History KW - National characteristics KW - Place marketing KW - HISTORY / Modern / 20th Century KW - bisacsh KW - business economics KW - career KW - case studies KW - china KW - cultural marketing KW - diplomacy KW - engaging KW - government and governing KW - historical KW - historiographical essays KW - history KW - international relations KW - international KW - marketing KW - modern history KW - multivalent investigation KW - nation branding KW - political power KW - political science KW - political KW - primary documents KW - promotional purposes KW - public relations KW - self-representation KW - society KW - suriname KW - united states KW - us N1 - Frontmatter --; Contents --; Illustrations --; Acknowledgments --; Introduction: Beyond Marketing and Diplomacy: Exploring the Historical Origins of Nation Branding --; Part I BRANDING THE NATION AND SELLING THE STATE: CASE STUDIES --; Chapter 1 Nation Branding Amid Civil War Publishing US Foreign Policy Documents to Define and Defend the Republic, 1861–66 --; Chapter 2 From the Moralizing Appeal for Patriotic Consumption to Nation Branding: Austria and Switzerland --; Chapter 3 Branding Internationalism: Displaying Art and International Cooperation in the Interwar Period --; Chapter 4 High Culture to the Rescue: Japan’s Nation Branding in the United States, 1934–40 --; Chapter 5 All Publicity Is Good Publicity? Advertising, Public Relations, and the Branding of Spain in the United Kingdom, 1945–69 --; Chapter 6 The Art of Branding: Rethinking American Cultural Diplomacy during the Cold War --; Chapter 7 Suriname: Nation Building and Nation Branding in a Postcolonial State, 1945–2015 --; Chapter 8 A New Brand for Postcomm unist Europe --; Part II PROMISES AND CHALLENGES OF NATION BRANDING: COMMENTARIES ON CASE STUDIES --; Chapter 9 Historicizing the Relationship between Nation Branding and Public Diplomacy --; Chapter 10 Nation Branding: A Twenty-First Century Tradition A Twenty-First Century Tradition --; Chapter 11 The History of Nation Branding and Nation Branding as History --; Annotated Sources --; Preface: The Diversity of Primary Sources and the Concept of Nation Branding --; I Introduction to Baron Dan Inō, “The Japanese People and their Gardens” (1935) --; II Images from the 1935–36 International Exhibition of Chinese Art in London --; III A Memorandum on the Advancing American Art Fiasco of 1947 --; Index; restricted access N2 - A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power UR - https://doi.org/10.1515/9781785339240?locatt=mode:legacy UR - https://www.degruyter.com/isbn/9781785339240 UR - https://www.degruyter.com/document/cover/isbn/9781785339240/original ER -