TY  - BOOK
AU  - Freytag,Vera
TI  - Exploring Politeness in Business Emails: A Mixed-Methods Analysis 
T2  - Language at Work
SN  - 9781788925952
AV  - HF5721 .F754 2020
PY  - 2019///]
CY  - Bristol, Blue Ridge Summit : 
PB  - Multilingual Matters, 
KW  - Business ethics
KW  - Commercial correspondence
KW  - BUSINESS & ECONOMICS / Business Communication / General
KW  - bisacsh
KW  - CMC
KW  - Politeness
KW  - business communication
KW  - business emails
KW  - computer-mediated communication
KW  - cross-cultural pragmatics
KW  - directives
KW  - workplace discourse
N1  - Frontmatter --; Contents --; Tables and Figures --; Abbreviations --; 1. Directive Speech Events in Business Emails --; 2. A Mixed-Method Approach to the Analysis of Speech Events --; 3. A Cross-Cultural Analysis of English and Spanish Email Directives --; 4. The Contextual Complexity of Email Directives --; 5. The Study of Politeness in Business Emails: Concluding Observations --; Appendices --; References --; Index; restricted access; Issued also in print
N2  - Exploring Politeness in Business Emails explores the contextual complexities of workplace emails by comparing British English and Peninsular Spanish directive speech events and systematically assessing the impact of contextual factors. Through a combination of qualitative and quantitative methods of data collection and analysis, and the inclusion of metapragmatic insights in the interpretation of the results, the book offers an innovative approach to the study of politeness. The book partially contradicts previous assumptions about English and Spanish directives and provides new insights into the role of politeness in the workplace. By offering a meticulous account of the linguistic choices made by the English and Spanish first language users and the contextual factors influencing these choices, the book suggests far-reaching implications for future research in cross-cultural pragmatics and business discourse, as well as practical implications relevant for academics, postgraduate students and practitioners interested in these fields
UR  - https://doi.org/10.21832/9781788925969
UR  - https://www.degruyter.com/isbn/9781788925969
UR  - https://www.degruyter.com/document/cover/isbn/9781788925969/original
ER  -