TY  - BOOK
AU  - Heeley,John
TI  - Urban Destination Marketing in Contemporary Europe: Uniting Theory and Practice 
T2  - Aspects of Tourism
SN  - 9781845414931
AV  - G155.E8 H46 2015
U1  - 338.4/7914 23
PY  - 2015///]
CY  - Bristol, UK, Blue Ridge Summit, PA : 
PB  - Channel View Publications, 
KW  - City promotion
KW  - Europe
KW  - Tourism
KW  - Marketing
KW  - Sales & marketing
KW  - Tourism industry
KW  - Urban & municipal planning
KW  - BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
KW  - bisacsh
KW  - DMOs
KW  - destination branding
KW  - destination marketing organisations
KW  - destination marketing paradigm
KW  - destination marketing
KW  - theory and paradigm change
KW  - theory of competitive advantage
KW  - tourism marketing
KW  - urban destination marketing operations
KW  - urban destination marketing
N1  - Frontmatter --; Contents --; Figures --; Tables --; Acknowledgements --; Foreword --; Preface: Bradford, 1980-2014 --; 1. Introduction --; Part 1: Practice Part 1: Practice --; 2. The Practitioners: Profiling the Ubiquitous DMO --; 3. Urban Destination Marketing Operations --; Part 2: Theory --; 4. A Critique of the Theory of Marketing Competitive Advantage --; 5. Towards a New 'Middle-range' Theory: The Dynamics of Urban Destination Marketing --; Epilogue: Coventry, Millennium Eve, 1999 --; References --; Index; restricted access; Issued also in print
N2  - This book aims to unite theory and practice in the field of destination marketing. It attempts to reconcile the gap between the academic literature on urban destination marketing and the manner in which it is actually undertaken by destination marketing organisations (DMOs). While analysing and critically assessing the current destination marketing paradigm, the author outlines the basis for a paradigm change. The new theory accommodates the anomalies and counter-instances associated with the existing paradigm and addresses the question of what in the future might best underpin urban DMO marketing operations. The book contains 21 in-depth interviews with senior DMO executives to allow practitioners to describe in their own words how they conduct their destination marketing activities
UR  - https://doi.org/10.21832/9781845414948
UR  - https://www.degruyter.com/isbn/9781845414948
UR  - https://www.degruyter.com/cover/covers/9781845414948.jpg
ER  -