TY  - BOOK
AU  - Wearing,Stephen L.
AU  - Schweinsberg,Stephen
AU  - Tower,John
TI  - Marketing National Parks for Sustainable Tourism
T2  - Aspects of Tourism
SN  - 9781845415587
AV  - SB486.M35 W43 2016
U1  - 363.68068 23
PY  - 2016///]
CY  - Bristol, UK, Blue Ridge Summit, PA : 
PB  - Channel View Publications, 
KW  - National parks and reserves
KW  - Management
KW  - Sustainable tourism
KW  - Tourism
KW  - Environmental aspects
KW  - Sales & marketing
KW  - Sustainability
KW  - Tourism industry
KW  - BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism
KW  - bisacsh
KW  - Demarketing
KW  - Forestry
KW  - Marketing principles
KW  - Marketing
KW  - National park management
KW  - National parks
KW  - Protected areas
KW  - Sustainable tourism marketing
KW  - Tourism marketing
KW  - Visitor management
N1  - Frontmatter --; Contents --; Case Studies --; Tables and Figures --; 1. An Environmental Context for Sustainable National Park Marketing --; 2. Mainstream to Alternative Tourism Marketing --; 3. Sustainable Tourism Marketing - A Wicked Policy Challenge for Park Managers --; 4. Approaches to Marketing Ephemeral Tourist Experiences --; 5. The Multifaceted Rural, Power and the Marketing of Culture through Interpretation --; 6. Tragedy of the Commons or Solution for the Commons --; References --; Index; restricted access; Issued also in print
N2  - This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry
UR  - https://doi.org/10.21832/9781845415594
UR  - https://www.degruyter.com/isbn/9781845415594
UR  - https://www.degruyter.com/cover/covers/9781845415594.jpg
ER  -