TY  - BOOK
AU  - Helfert,Daniel L.
TI  - Political Communication in Action: From Theory to Practice 
SN  - 9781955055338
PY  - 2022///]
CY  - Boulder : 
PB  - Lynne Rienner Publishers, 
KW  - POLITICAL SCIENCE / Peace
KW  - bisacsh
N1  - Frontmatter --; Contents --; Acknowledgments --; 1. Political Communication in Action --; 2. Defining Political Communication --; 3. The Tools of Political Persuasion --; 4. Making Political Communication Effective --; 5. Political Issues --; 6. Political Research and Communication Planning --; 7. Political Speeches --; 8. Political Advertising and Television --; 9. Political Communication in the Internet Age --; 10. Communicating Through the News Media --; 11. Communication in an Age of Partisanship --; 12. Crisis Communication --; 13. The Ethical Line in Political Communication --; Suggested Readings --; Index --; About the Book; restricted access
N2  - Covering both theory and real-world practice, takes the reader step by step through the communication process as it actually works: in political campaigns, in government from City Hall to Congress and the White House, and in advocacy organizations
UR  - https://doi.org/10.1515/9781955055338
UR  - https://www.degruyter.com/isbn/9781955055338
UR  - https://www.degruyter.com/document/cover/isbn/9781955055338/original
ER  -