TY  - BOOK
AU  - Marsh,Leslie L.
TI  - Branding Brazil: Transforming Citizenship on Screen 
SN  - 9781978819337
U1  - 981.06/7 23
PY  - 2021///]
CY  - New Brunswick, NJ : 
PB  - Rutgers University Press, 
KW  - SOCIAL SCIENCE / General
KW  - bisacsh
KW  - film, television, photography, alternative media, Brazil, citizen, zitizenship, Brazilian, utopian, political, dictator, dictatorship, military dictatorship, TV, on screen, middle class, class, film cycle, franchise, movie, show, tv show, media, primetime, primetime tv, Favela, U.S.-Brazil relations, U.S.-Brazil, United States, cultural policy, policy, New Brazil
N1  - Frontmatter --; Contents --; Introduction Welcome to the “New Brazil” --; 1 Branding Brazil through Cultural Policy --; 2 Negotiating the Past in the Dictatorship Film Cycle --; 3 Courting the New Middle Class on Primetime TV --; 4 Selling Citizenship in Alternative Media --; 5 Favela, Film, Franchise --; 6 Another Good Neighbor? U.S.-Brazil Relations Revisited On-Screen --; Conclusion States of Upheaval: The Marks That Linger --; Acknowledgments --; Filmography --; Notes --; References --; Index --; About the Author; restricted access
N2  - Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and global consumption; cultural production sought social and economic profits, especially greater inclusion of previously marginalized people and places. Marsh asserts that three communicative strategies from branding–promising progress, cultivating buy-in, and resolving contradictions–are the most salient and recurrent practices of nation branding during this historic period. More recent political crises can be understood partly in terms of backlash against marked social and political changes introduced during the branding period. Branding Brazil takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon
UR  - https://doi.org/10.36019/9781978819337?locatt=mode:legacy
UR  - https://www.degruyter.com/isbn/9781978819337
UR  - https://www.degruyter.com/document/cover/isbn/9781978819337/original
ER  -