TY  - BOOK
AU  - Bentele,Günter
AU  - Bonello,Carmel
AU  - Brkic,Nenad
AU  - Burkart,Roland
AU  - Carayol,Valérie
AU  - Carty,Francis Xavier
AU  - Djurić,Milenko D.
AU  - Falconi,Tony Muzi
AU  - Fernandez,Ma de los Ángeles Moreno
AU  - Flodin,Bertil
AU  - Hajoš,Boris
AU  - Holmström,Susanne
AU  - Horsle,Pål
AU  - Husic,Melika
AU  - Junghänel,Ivonne
AU  - Katus,Jószef
AU  - Kodilja,Renata
AU  - Koper,Eric
AU  - Lehtonen,Jaakko
AU  - Mendez,António Marques
AU  - Merten,Klaus
AU  - Nessmann,Karl
AU  - Pauwels,Luc
AU  - Raupp,Juliana
AU  - Ruler,Betteke
AU  - Ruler,Betteke van
AU  - Röttger,Ulrike
AU  - Saran,Mine
AU  - Soares,José Viegas
AU  - Szondi,György
AU  - Tampere,Kaja
AU  - Tkalac,Ana
AU  - Tsetsura,Katerina
AU  - Van Gorp,Baldwin
AU  - Vercic,Dejan
AU  - Verčič,Dejan
AU  - Yannas,Prodromos
AU  - Zlateva,Minka
AU  - Özden,Zafer
AU  - Ławniczak,Ryszard
AU  - Žáry,Ivan
TI  - Public Relations and Communication Management in Europe: A Nation-by-Nation Introduction to Public Relations Theory and Practice 
T2  - Mouton Reader
SN  - 9783110176117
AV  - HM1221 
U1  - 659.209 
PY  - 2008///]
CY  - Berlin, Boston : 
PB  - De Gruyter Mouton, 
KW  - Public relations
KW  - Cross-cultural studies
KW  - Europe
KW  - Europa
KW  - Kommunikationsmanagement
KW  - Öffentlichkeitsarbeit
KW  - LANGUAGE ARTS & DISCIPLINES / Communication Studies
KW  - bisacsh
N1  - restricted access
N2  - The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches
UR  - https://doi.org/10.1515/9783110197198
UR  - https://www.degruyter.com/isbn/9783110197198
UR  - https://www.degruyter.com/document/cover/isbn/9783110197198/original
ER  -