TY  - BOOK
AU  - Barros,Moreno
AU  - Benhaouya,Yamina
AU  - Bérard,Raymond
AU  - Corrado,Edward M.
AU  - Deuff,Olivier Le
AU  - Diouf,Jean Pierre
AU  - Dujol,Lionel
AU  - Gupta,Dinesh
AU  - Gupta,Dinesh K.
AU  - Hinchliffe,Lisa Janicke
AU  - Koontz,Christie
AU  - Ku,Li-Ping
AU  - Leon,Rudy
AU  - Merčun,Tanja
AU  - Moulaison,Heather Lea
AU  - Mumenthaler,Rudolf
AU  - Samb,Amadou Anta
AU  - Savard,Réjean
AU  - Singh,Rajesh
AU  - Temmar,Nadia
AU  - Žumer,Maja
TI  - Marketing Libraries in a Web 2.0 World
T2  - IFLA Publications ,
SN  - 9783110263312
AV  - Z716.3 .M2925 2011
U1  - 025.04/2 23
PY  - 2011///]
CY  - Berlin, Boston : 
PB  - De Gruyter Saur, 
KW  - Libraries
KW  - Marketing
KW  - Congresses
KW  - Online social networks
KW  - Library applications
KW  - Web 2.0
KW  - World Wide Web
KW  - LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
KW  - bisacsh
N1  - Frontmatter --; Contents --; Preface/Préface --; Foreword/Avant-propos --; Section-I: Web 2.0 and marketing: general concepts --; The Library 2.0: origins of the concept, evolutions, perceptions and realities --; Making Web 2.0 work for users and libraries --; Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? --; Section-II: Adopting Web 2.0 strategies --; Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools --; Innovation as a framework for adopting Web 2.0 marketing approaches --; Section-III: Marketing with Web 2.0 and the client --; Web 2.0: de nouveaux usagers en bibliothèque? --; Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences --; The impact of CRM 2.0 in the library --; Section-IV: Case studies --; How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences --; La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger --; Library Marketing 2.0: experiences of the ETHBibliothek with social media --; Section-V: International perspectives --; Web 2.0 tools and the marketing of libraries: the case of Africa --; Brazilian librarians and Twitter --; Conclusion --; Marketing in a Web 2.0 world: a conference perspective; restricted access; Issued also in print
N2  - Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools
UR  - https://doi.org/10.1515/9783110263534
UR  - https://www.degruyter.com/isbn/9783110263534
UR  - https://www.degruyter.com/document/cover/isbn/9783110263534/original
ER  -