TY  - BOOK
AU  - Amaral,Sueli Angelica do
AU  - Ameen,Kanwal
AU  - Badra,Lamia
AU  - Bennett,Charlie
AU  - Bezerra da Silva,Márcio
AU  - Blázques,A.Marcos
AU  - Boutaba,Messaouda
AU  - Brautigam,Faith
AU  - Broady-Preston,Judith
AU  - Castro Barros Correia dos Santos,Sofia Margarida de
AU  - Collins,Nancy
AU  - Dorsman,Rosalind
AU  - Doshi,Ameet
AU  - Fernández Marcial,Viviana
AU  - Figueira,Ana
AU  - Gupta,Dinesh K.
AU  - Kaur,Kiran
AU  - Klauser,Hella
AU  - Koh,Sharon
AU  - Koontz,Christie
AU  - Lifeng,Han
AU  - Mahesh,G.
AU  - Massisimo,Angels
AU  - Natal de Oliveira,Vânia
AU  - Nunes,Carla
AU  - Oliveira,Nivaldo
AU  - Ostrzinski,Ulrike
AU  - Pareek,Sarwesh
AU  - Pin,Wan Wee
AU  - Purdie,Jane
AU  - Raleigh,Denise
AU  - Recio,J.C.Marcos
AU  - Roesner,Elke
AU  - Rowley,Jennifer
AU  - Schöpfel,Joachim
AU  - Shu,Fang
AU  - Silva Araújo,Walqueline da
AU  - Singh,Rajesh
AU  - Sousa,Andreia
AU  - Souza Sette,Ricardo de
AU  - Temmar,Nadia
AU  - Tibljas,Verena
AU  - Tyler,Alyson
AU  - Yuan,Wang
AU  - Zhiping,Yang
TI  - Marketing Library and Information Services II: A Global Outlook 
T2  - IFLA Publications ,
SN  - 9783110280869
AV  - Z716.3 .M2927 2013
PY  - 2013///]
CY  - Berlin, Boston : 
PB  - De Gruyter Saur, 
KW  - Electronic books
KW  - Information services
KW  - Marketing
KW  - Libraries
KW  - Bibliotheksmarketing
KW  - LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
KW  - bisacsh
KW  - Library marketing
KW  - marketing
N1  - Frontmatter --; Contents --; Preface --; SECTION 1. MARKETING CONCEPTS --; Marketing Library and Information Services: Connecting from the Past to the Future --; Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing --; Gaining Customer Loyalty: the Ultimate in Marketing --; Branding Libraries: the Challenges and Opportunities --; SECTION 2: EXCELLENCE IN MARKETING --; Excellence in Marketing: 2002–2012 --; Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way --; Internet Marketing: the Silver Bullet for Web 2.0? --; Web-based Marketing --; Have You Done Your Homework? Five Years on of a Campaign Life-Cycle --; Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign --; StoryTubes Contest: Marketing Libraries in the Digital Age --; Happy Days for Welsh Libraries --; From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience --; SECTION 3. MARKETING IN DIFFERENT COUNTRIES AND LIBRARIES --; Marketing in Algerian Libraries: an Overview --; Teaching Marketing for Better Cultural Projects’ Management: the Book Trade, Information and Communications Department Expertise --; Management and Marketing: an Insight to Developments in German Libraries --; Library and Information Services Marketing in Pakistan: a Profile --; Relationship Marketing in Brazilian University Libraries --; Creating Value for Users of University Libraries: Brazilian View --; Being a Library and Being Visible in the Community Today --; Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences --; Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries --; Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal --; SECTION 4: E-MARKETING --; E-Marketing for Libraries --; Digital Marketing Tools Applied to the IE Library --; Effective Use of Social Media Marketing for Customer Engagement in Information Organizations --; Marketing Strategy to Monitor Library Websites’ Functional Performance --; SECTION 5: LIS MARKETING LITERATURE: A GLOBAL OUTLOOK --; Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar --; Marketing Library and Information Services: a Bibliometric Study of IFLA Publications --; Towards the Global Library – Applying Agenda 21 to Library Marketing; restricted access; Issued also in print
N2  - With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and information services in different kind of libraries; web-based LIS marketing, etc
UR  - https://doi.org/10.1515/9783110281040
UR  - https://www.degruyter.com/isbn/9783110281040
UR  - https://www.degruyter.com/document/cover/isbn/9783110281040/original
ER  -