TY  - BOOK
AU  - Antunes Bràs,Filomena
AU  - Brás,Filomena Antunes
AU  - Calleja Sanz,Gema
AU  - Davim,J.Paulo
AU  - Hernandez-Maskivker,Gilda
AU  - Machado,Carolina
AU  - Machado,Carolina Feliciana
AU  - Nadal,Jordi Olivella
AU  - Olivella Nadal,Jordi
AU  - Pinheiro,Miguel
AU  - Pinheiro,Miguel L.
AU  - Robert,Joan Vinyals
AU  - Rodrigues,Ana Lúcia
AU  - Sampaio de Sousa,Ana Raquel
AU  - Sanz,Gema Calleja
AU  - Sousa,Ana Raquel Sampaio de
AU  - Starr-Glass,David
TI  - Micro MBA: Theory and Practice 
SN  - 9783110481167
AV  - HF1106 .M47 2018
PY  - 2018///]
CY  - Berlin, Boston : 
PB  - De Gruyter, 
KW  - Business education
KW  - Executives
KW  - Training of
KW  - Management
KW  - Chemieingenieurwesen
KW  - Innovationsmanagement
KW  - Master of business administration
KW  - Technologiemanagement
KW  - SCIENCE / Chemistry / Industrial & Technical
KW  - bisacsh
KW  - Chemical Engineering
KW  - Industrial Chemistry
KW  - Innovation Management
KW  - Masters of Business Administration
KW  - Technology Management
N1  - Frontmatter --; Preface --; Contents --; Brief biographical sketches of editors --; 1. Organizational culture: forces that shape thinking, behavior, and success --; 2. Corporate social responsibility reporting and sustainability --; 3. Project management --; 4. Consumer behavior: the importance of millennials in the tourism industry --; 5. Performance appraisal: a critical tool in effective human resource management --; 6. Job analysis: an application in a knowledge-intensive, high-performance SME --; Index; restricted access
N2  - Micro MBA focuses on accounting, economics, marketing, human resources, operations, finance and gives the "core" curriculum of subjects usually present in an MBA program. This book presents the key concepts to all those pursuing a managerial career in the technological and engineering industry on principles, strategies, models, techniques, methodologies and applications in the business area for non-economists
UR  - https://doi.org/10.1515/9783110481907
UR  - https://www.degruyter.com/isbn/9783110481907
UR  - https://www.degruyter.com/cover/covers/9783110481907.jpg
ER  -