TY  - BOOK
AU  - Meadows,CJ
TI  - Famous Business Fusions: Ideas that Revolutionized Industries 
T2  - High-Impact Business Innovation Series ,
SN  - 9783110702934
AV  - T15 .M3955 2022
U1  - 609 23
PY  - 2021///]
CY  - Berlin, Boston : 
PB  - De Gruyter, 
KW  - Business development companies
KW  - Business information services
KW  - Inventions
KW  - History
KW  - Managerial economics
KW  - New business enterprises
KW  - BUSINESS & ECONOMICS / Entrepreneurship
KW  - bisacsh
KW  - Business, Innovation, Entrepreneurship, Startups, Product Development
N1  - Frontmatter --; Advance Praise for Famous Business Fusions --; Acknowledgments --; Contents --; About the Author --; Introduction and How Fusion Can Help You --; Chapter 1 Art and Music --; Chapter 2 Biomimicry --; Chapter 3 Consumer Products and Retailing --; Chapter 4 Entertainment --; Chapter 5 Everyday Inventions --; Chapter 6 Healthcare --; Chapter 7 Leaders and Organizations --; Chapter 8 Science --; Chapter 9 Services --; Chapter 10 Technology --; Chapter 11 Travel and Housing --; Conclusions: How You, Too, Can Combine Unlikely Ideas to Create Radical Value --; Bibliography --; Index; restricted access; Issued also in print
N2  - Where do startup founders and product developers get radical, high-value ideas? This book presents innovation behind-the-scenes stories from companies such as Apple, Airbnb, Coca-Cola, Google, P&G, Uber, and more. It reveals where the ideas came from and provides guidance on how you, too, can combine unlikely ideas to create new offerings and startup ventures by integrating industries, fields, technologies, and people. Famous Business Fusions discusses how an idea from one place, transported somewhere new, can lead to radically creative innovation. The book is replete with stories of lateral thinking or "fusion" that inspire you to think bigger, discover deeper insights, sense real opportunities and craft high-value fusion. This book is essential reading for those interested in new inventions, innovation and entrepreneurship; business leaders and consultants involved in innovation and new product or service development; and academics seeking material on business innovation and startups
UR  - https://doi.org/10.1515/9783110703009
UR  - https://www.degruyter.com/isbn/9783110703009
UR  - https://www.degruyter.com/document/cover/isbn/9783110703009/original
ER  -