TY  - BOOK
AU  - Lojacono,Gabriella
AU  - Ru Yun Pan,Laura
TI  - Resilience of Luxury Companies in Times of Change
SN  - 9783110760712
AV  - HD9999.L852 L65 2021
U1  - 338.47 23
PY  - 2021///]
CY  - Berlin, Boston : 
PB  - De Gruyter, 
KW  - Luxury goods industry
KW  - Organizational resilience
KW  - Business Models
KW  - Digital Transformation
KW  - Luxussegment
KW  - Luxussektor
KW  - Resilienz
KW  - BUSINESS & ECONOMICS / Management
KW  - bisacsh
KW  - B4I
KW  - Bocconi University
KW  - Bocconi for Innovation
KW  - De Gruyter
KW  - EMiLUX
KW  - Executive Masters in Luxury Management
KW  - Gabriella Lojacono
KW  - International Strategy
KW  - Laura Ru Yun Pan
KW  - Luxury Management
KW  - MBA
KW  - Resilience
KW  - SDA Bocconi School of Management
KW  - executive students
KW  - luxury brand change
KW  - luxury brand resillience
KW  - luxury brand strategy
KW  - luxury brand streategies
KW  - luxury brand
KW  - luxury brands
KW  - masters students
KW  - resillience of luxury brands
KW  - resillience of luxury companies
N1  - Frontmatter --; Foreword --; Introduction --; Acknowledgments --; Contents --; 1 The Fundamentals of Luxury --; 2 Key Strategic Paradoxes in the World of Luxury --; 3 Old Worlds and New Worlds --; 4 The Value of Country of Origin --; 5 The International Spread of Luxury --; 6 Innovation, Creativity and Management of Luxury Product Portfolios: What’s New and What is Not --; 7 Sustainability in the Luxury Context --; 8 New Business Models of the 21st Century --; References --; List of Figures --; List of Tables --; Index --; About the Authors; restricted access; Issued also in print
N2  - Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change
UR  - https://doi.org/10.1515/9783110723519
UR  - https://www.degruyter.com/isbn/9783110723519
UR  - https://www.degruyter.com/document/cover/isbn/9783110723519/original
ER  -