TY  - BOOK
AU  - Erker,Paul
AU  - Fehlhaber,Nils
TI  - 150 Years Continental: The Skill of Transformation 
SN  - 9783110736953
PY  - 2021///]
CY  - München, Wien : 
PB  - De Gruyter Oldenbourg, 
KW  - HISTORY / Social History
KW  - bisacsh
N1  - Frontmatter --; Content --; 1 Anniversary dates and transformation phases in the company’s history --; 2 Founder Consortia, Major Investors and Key Shareholders Corporate Governance and Prominent Figures in Continental’s History --; 3 The People of Continental Identities and Interests in Times of Upheaval in the Working World --; 4 Rubber—Resource Management, Sustainability and Environment, or: the Metamorphosis of a Key Raw Material --; 5 A Brief History of the Continental Tire, or: the Metamorphoses of a High-tech Product and the Continental Product Portfolio --; 6 The Continental Shares The Life Cycle of a Security in a Changing Capital Market --; 7 From Local Trademark to Global Brand The Brand and its Marketing in Continental’s History --; 8 Continental as a Global Company The Long Road Toward Internationalization --; 9 Between Vision and Speculation Continental in 2046, or: The History of Past and Present Expectations for the Future within the Company --; Annex --; Image credits; restricted access; Issued also in print
N2  - Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company’s history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility
UR  - https://doi.org/10.1515/9783110732375
UR  - https://www.degruyter.com/isbn/9783110732375
UR  - https://www.degruyter.com/document/cover/isbn/9783110732375/original
ER  -