TY  - BOOK
AU  - Ajami,Riad A.
AU  - Ali,Abbas
AU  - Amine,Lyn S.
AU  - Cavusgil,S.Tamer
AU  - El-Ansary,Adel I.
AU  - El-Haddad,Awad B.
AU  - Erdilek,Asim
AU  - Geyikdagi,Necia V.
AU  - Geyikdagi,Yasar M.
AU  - Gürol,Metin Ν.
AU  - Kaynak,Erdener
AU  - Mahmoud,Essam
AU  - Masters,Lance A.
AU  - Razzouk,Νabil Y.
AU  - Rice,Gillian
AU  - Swiercz,Paul M.
AU  - Yaprak,Attila
AU  - Yücelt,Ugur
TI  - International Business in the Middle East
T2  - de Gruyter Studies in Organization
SN  - 9783110103212
U1  - 658.049 22
PY  - 2015///]
CY  - Berlin, Boston : 
PB  - De Gruyter, 
KW  - Corporations, Foreign
KW  - Middle East
KW  - Industrial management
KW  - International business enterprises
KW  - Marketing
KW  - Arabische Staaten
KW  - Internationales Management
KW  - BUSINESS & ECONOMICS / General
KW  - bisacsh
N1  - Frontmatter --; Foreword --; Preface --; Contents --; Part One. International Business Concepts in the Middle East --; Chapter 1. International Business in the Middle East --; Chapter 2. Comparative Study of Marketing and Management Systems in the Middle East --; Chapter 3. Managerial Gap Analysis: A Frame of Reference for Improving International Business Relations with the Middle East --; Chapter 4. Political Risk Assessment by Multinationals in the Middle East: Past Research, Current Methods, and a New Framework --; Chapter 5. International Diversification and Investments in the Middle East --; Chapter 6. International Technology Transfer in the Middle East --; Part Two. Management Practices --; Chapter 7. International Business and the Middle East: Recent Developments and Prospects --; Chapter 8. Managerial Practices in the Middle East --; Chapter 9. The Arabian American Oil Company (ARAMCO) and Saudi Society: A Study in Interaction --; Chapter 10. The Relationship Between Managerial Decision Styles and Work Satisfaction in Saudi Arabia --; Chapter 11. Cultural Marginality in the Arab World: Implications for Western Marketers --; Part Three. Marketing Practices --; Chapter 12. Consumer Market Environment in the Middle East --; Chapter 13. An Analysis of the Current Status of Marketing in the Middle East --; Chapter 14. An Export Marketing Model for Developing Middle Eastern Countries: What Lessons Countries of the Region Learn from Each Other --; Chapter 15. The Prospects for Export Marketing to Egypt --; Part Four. The Future of International Business in the Middle East --; Chapter 16. Future Directions for Marketing and Management in the Middle East --; References --; The Editor --; The Authors --; Author Index --; Subject Index --; Backmatter; restricted access
UR  - https://doi.org/10.1515/9783110852172
UR  - https://www.degruyter.com/isbn/9783110852172
UR  - https://www.degruyter.com/document/cover/isbn/9783110852172/original
ER  -