TY  - BOOK
AU  - Assigbley,Yawo
AU  - Glosiene,Audrone
AU  - Miribel,Marielle de
AU  - Nelsen,Sissel
AU  - Orava,Hilkka
AU  - Renborg,Greta
AU  - Savard,Réjean
AU  - Tovoté,Christina
AU  - Walsh,Virginia
AU  - Yuanking,Du
TI  - Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation: Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997 
T2  - IFLA Publications ,
SN  - 9783598218118
PY  - 2013///]
CY  - Berlin, Boston : 
PB  - K. G. Saur, 
KW  - Libraries
KW  - Marketing
KW  - Congresses
KW  - Public relations
KW  - Bibliothek
KW  - Kongress
KW  - Kopenhagen ‹1997›
KW  - LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
KW  - bisacsh
N1  - Frontmatter --; CONTENTS --; Remerciements / Acknowledgements --; PREFACE --; MARKETING LIBRARY SERVICES. HOW IT ALL BEGAN --; INTRODUCTION --; LA PERCEPTION DU MARKETING CHEZ LES BIBLIOTHÉCAIRES --; APPLICATION OF MARKETING TECHNIQUES AMONG LIBRARIES --; HOW LIBRARIANS APPLY MARKETING – AS SEEN FROM THE DESK OF A LIBRARY MANAGER --; MARKETING AND SWEDISH LIBRARIES. ABOUT THE SITUATION TODAY AND THE IMPORTANCE OF VISIBLE LIBRARIANS --; LES RÉTICENCES DES PROFESSIONNELS DE BIBLIOTHÈQUE AU MARKETING --; LOBBY FOR LIBRARIES. PUTTING MARKETING PRINCIPLES TO WORK! --; ADAPTING MARKETING TO PARTICULAR CONTEXTS --; DE L’ADAPTATION DU MARKETING DANS LES SERVICES ET SYSTÈMES D’INFORMATION EN AFRIQUE FRANCOPHONE --; MARKETING OR PUBLIC RELATIONS: A STRATEGIC CHOICE FOR LITHUANIAN LIBRARIES --; MARKETING OF LIBRARIES AND INFORMATION CENTERS IN CHINA: A CASE STUDY --; EPILOGUE --; MARKETING IS AN ATTITUDE OF MIND; restricted access; Issued also in print
UR  - https://doi.org/10.1515/9783110954104
UR  - https://www.degruyter.com/isbn/9783110954104
UR  - https://www.degruyter.com/document/cover/isbn/9783110954104/original
ER  -