TY  - BOOK
AU  - Jin,Huimin
TI  - Active Audience: A New Materialistic Interpretation of a Key Concept of Cultural Studies 
T2  - Cultural Studies
SN  - 9783837618969
AV  - P96.A83 J56 2014
U1  - 302.23 23
PY  - 2014///]
CY  - Bielefeld : 
PB  - transcript Verlag, 
KW  - Audiences
KW  - Philosophy
KW  - Culture
KW  - Study and teaching
KW  - Great Britain
KW  - Mass media
KW  - Popular culture
KW  - Cultural Theory
KW  - David Morley
KW  - Discourse
KW  - Everyday Life
KW  - Media Aesthetics
KW  - Media Theory
KW  - Media
KW  - Stuart Hall
KW  - SOCIAL SCIENCE / Popular Culture
KW  - bisacsh
N1  - restricted access
N2  - Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies.However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century
UR  - https://www.degruyter.com/isbn/9783839418963
UR  - https://www.degruyter.com/document/cover/isbn/9783839418963/original
ER  -