TY  - BOOK
AU  - Mörmann,Viviane
TI  - The Corporate Art Index: Twenty-One Ways to Work With Art 
T2  - Schriften zum Kultur- und Museumsmanagement
SN  - 9783837656503
AV  - N5206 .M67 2020.
PY  - 2020///]
CY  - Bielefeld : 
PB  - transcript Verlag, 
KW  - Art patronage
KW  - Art
KW  - Economic aspects
KW  - Corporations
KW  - Art collections
KW  - Art Competition
KW  - Art Management
KW  - Art Marketing
KW  - Art Project
KW  - Art Space
KW  - Art Sponsoring
KW  - Corporate Art Collection
KW  - Corporate Art Index
KW  - Corporate Communication
KW  - Corporate Identity
KW  - Corporate Image
KW  - Corporate Social Responsibility
KW  - Cultural Management
KW  - Cultural Marketing
KW  - Digital Art
KW  - Museum Management
KW  - Museum
KW  - Sustainability
KW  - ART / Business Aspects
KW  - bisacsh
N1  - Frontmatter --; Acknowledgements --; Contents --; PART ONE Introduction --; 1. Aim --; 2. The Corporate Art Index – What Is It All About? --; 3. Historical Reflexion --; 4. Screening of Corporate Art Initiatives --; 5. The Corporate Art Index – Rating of the Corporate Art Initiatives (CAIs) --; 6. Results of the Rating --; 7. The 21 Most Interesting CAIs --; PART TWO Description of the 21 CAIs --; 1. Art Space --; 2. Art Competition --; 3. Digital Art --; 4. Art Marketing --; 5. Have a Drink --; Critical Comment --; 1. Problem Reduction --; 2. Struggle for Objectivity --; 3. The Power of Art in CAIs --; 4. Bottom Line --; 5. Conclusions --; 6. Plan of Action --; 7. References; restricted access
N2  - Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists
UR  - https://doi.org/10.1515/9783839456507?locatt=mode:legacy
UR  - https://www.degruyter.com/isbn/9783839456507
UR  - https://www.degruyter.com/document/cover/isbn/9783839456507/original
ER  -