TY  - BOOK
AU  - Silkoset,Ragnhild
TI  - Pricing: A Guide to Pricing Decisions 
SN  - 9783110998337
AV  - HF5416.5 .S549513 2023
U1  - 338.5/2 23/eng/20230202
PY  - 2023///]
CY  - Berlin, Boston : 
PB  - De Gruyter, 
KW  - Pricing
KW  - Decision making
KW  - Strategic planning
KW  - Kundenwertanalyse
KW  - Preisgestaltung
KW  - Preisstrategie
KW  - Sharing Economy
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
KW  - Customer Value
KW  - Marketing Pricing
KW  - Pricing Strategy
KW  - Pricing in Digital Markets
KW  - Sharing Economy Pricing
KW  - Value Based Pricing
KW  - Value to Customer Analysis
N1  - Frontmatter --; Preface --; Contents --; Chapter 1 Objectives for the Pricing Strategy --; Chapter 2 Value-Based Pricing --; Chapter 3 Measure Customers’ Reactions to Price Changes --; Chapter 4 Different Prices for the Same Products --; Chapter 5 Different Prices for the Same Customers --; Chapter 6 From Price Competition to Price War! --; Chapter 7 Unfair Price! --; Chapter 8 Price Tactics, Sales and Promotions --; Chapter 9 Pricing Psychology --; Chapter 10 E-commerce and Prices in Digital Markets --; Chapter 11 Prices in the Sharing Economy --; Chapter 12 Pricing Calculations --; References --; About the Author --; List of Figures --; List of Tables --; Index; restricted access; Issued also in print
N2  - This book on pricing decisions gives practical guidance on how to identify customer value, estimating customers’ willingness to pay for these benefits, and on how psychology affects customers’ perception of prices in a market. This strategic view on pricing gives the reader a competitive advantage. It empowers them with means to plan and perform a pricing strategy based on their value propositions. The target group for this book is managers, entrepreneurs, and business students. The book guides the reader in understanding how economics, strategy, marketing, and psychology are combined when it comes to pricing decisions. Further, the chapters contain step-by-step procedures that help managers and entrepreneurs to succeed with complex pricing decisions in busy workdays. The analysis is based on the basic edition of Microsoft Excel software. In sum, the book helps the reader to strategically plan, execute, and win price competitions. It covers topics such as dynamic pricing, estimation of customers willingness to pay, price competition and wars, customers’ reaction to unfair prices, and price tactics and strategy. The book includes specialized chapters on pricing in e-commerce, and pricing in the sharing economy
UR  - https://doi.org/10.1515/9783110987102
UR  - https://www.degruyter.com/isbn/9783110987102
UR  - https://www.degruyter.com/document/cover/isbn/9783110987102/original
ER  -