TY  - BOOK
AU  - Chitando,Ezra
TI  - Innovation and competition in Zimbabwean Pentecostalism: megachurches and the marketization of religion 
T2  - Bloomsbury studies in black religion and cultures
SN  - 9781350176034
AV  - BR1644.5.Z55 I66 2021
U1  - 289.9/4096891 23
PY  - 2021///
CY  - London, New York
PB  - Bloomsbury Academic
KW  - Pentecostalism
KW  - Economic aspects
KW  - Zimbabwe
KW  - Big churches
KW  - Branding (Marketing)
KW  - Mouvement charismatique
KW  - Aspect économique
KW  - Grandes églises (Communautés)
KW  - Stratégie de marque
KW  - Sociology
KW  - bicssc
KW  - Pentecostal Churches
KW  - Religion
KW  - Christianity
KW  - Pentecostal & Charismatic
KW  - bisacsh
KW  - Social Science
KW  - Sociology of Religion
KW  - fast
N1  - Includes bibliographical references and index; Introduction : innovation and competition in Zimbabwean Pentecostalism / Ezra Chitando -- Pentecostalism in Zimbabwe and the revitalization of African traditional religions : a comparative analysis of the newer religious movements / Kudzai Biri -- Miracles, muti and magic : an inquiry into the analogous nature of Pentecostal miracles and African traditional beliefs / Obert Bernard Mlambo, Clive Tendai Zimunya -- 'The devil is on fire' : analysing Pentecostalism as a place of refuge amidst economic and political turmoil in Zimbabwe / Lovemore Ndlovu --  Pentecostal prophets Emmanuel Makandiwa and Walter Magaya : masculinity, competition and the postcolonial state in Zimbabwe / Ezra Chitando -- Religion in a new era : Pentecostalism and innovation in the prophetic healing and deliverance ministries in Zimbabwe / Tabona Shoko -- Rebranding Pentecostalism : an analysis of the United Family International Church and prophetic healing deliverance ministries / Molly Manyonganise -- Survival of the fittest : a comparative analysis of United Family International Church and prophetic and healing deliverance ministries / Fungai Chirongoma -- Old wine in new wine skins : continuities and discontinuities of African traditional anthropological beliefs in the DiVineyard Church of His Presence / Fortune Sibanda -- Competition and complementarity in newer Zimbabwean Pentecostal ministries / Tenson Muyambo -- The quest for a unique identity : the case of prophetic healing and deliverance ministries in Zimbabwe / Martin Mujinga -- 'Serve God full time and overtime' : Pentecostalism in Zimbabwe and the reconfiguration of the gospel of prosperity / Kudzai Biri -- Older and newer Zimbabwean Pentecostal churches' focus on the prosperity gospel : a comparative analysis / Phillip Musoni -- At the mercy of 'the man of God'? Sexual and gender-based violence in Zimbabwean Pentecostalism / Tapiwa Praise Mapuranga -- Lampooning prophetic Pentecostal Christianity in Zimbabwe : the case of Bustop TV / Ezra Chitando, Kelvin Chikonzo
N2  - "Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients. Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain. Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion."--
UR  - https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2727741
ER  -