TY  - BOOK
AU  - Alcañiz,Mariano
AU  - Appel,Uriel
AU  - Araujo,Arthur
AU  - Berg,Pekka
AU  - Bigne,Enrique
AU  - Brendl,Miguel
AU  - Cardoso,Lucilia
AU  - Cerf,Moran
AU  - Chicchi Giglioli,Irene Alice
AU  - Dias,Francisco
AU  - García,Aitana
AU  - Granoviter,Omer
AU  - Hanein,Yael
AU  - Menezes,Karla
AU  - Menezes,Silvio
AU  - Moutinho,Luiz
AU  - O’ Brien,Clarice
AU  - Parra,Elena
AU  - Sari,Hasrini
AU  - Schweidel,David A.
AU  - Simatupang,Tota
AU  - Suomala,Jyrki
AU  - Vlachou,Styliani
AU  - Zeferino,Andre
TI  - Biometrics and Neuroscience Research in Business and Management: Advances and Applications 
SN  - 9783110708431
U1  - 658.872 
PY  - 2024///]
CY  - Berlin, Boston
PB  - De Gruyter
KW  - Artificial Intelligence
KW  - Biodaten
KW  - Biometrie
KW  - Eye Tracking
KW  - Gehirnscan
KW  - Neurowissenschaft
KW  - Sensorik
KW  - Virtual Reality
KW  - fMRI
KW  - BUSINESS & ECONOMICS / Marketing / General
KW  - bisacsh
KW  - Biometrics, Big Data, Analytics, Artificial Intelligence, Sensory Technology, Neuroscience, Brain Scanning, Privacy, Security, Eye-Tracking, VR, Sensory Substitution, EEG, fMRI
N1  - Frontmatter --; Foreword --; Preface --; Contents --; Part I: Biometrics --; Chapter 1 Introduction --; Chapter 2 Using Neuroscience and Biometrics in Individuals and Organizations --; Chapter 3 Using Sensory Substitutions to Make Better Business Decisions (or How Sensory Devices Connected to Our Body Can Help Us Outperform AI and Common Data Analytics) --; Chapter 4 Leaked Expressions Captured with Wearable High-Resolution Facial Electromyography --; Chapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing --; Chapter 6 Human Feedback: A Review of Advanced Studies in Facial Expressions and Their Applications in Business --; Chapter 7 Using Virtual Reality for Leadership Assessment and Training Through Behavioral Biomarkers --; Chapter 8 Biometrics, Privacy, and Authentication --; Chapter 9 The Human Affair with Data, the Challenges It Creates, Ways to Solve These Challenges, and Future Outlook --; Chapter 10 Using Biometrics in Healthcare Management and Diagnostics --; Part II: Neuroscience --; Chapter 11 Brain’s Valuation Networks and Consumer Neuroscience Methods in the Fuzzy Front-End of the Innovation Process --; Chapter 12 The Dynamics of Neuromarketing: Publication, Collaboration, and Topic Prominence --; Chapter 13 Using Neuroscience to Understand Consumers --; Chapter 14 Uncovering Consumers’ Subconscious Responses to Marketing Stimuli --; Chapter 15 Combined Use of Neuroscience and Virtual Reality for Business Applications --; Chapter 16 On the Ways by Which AI Can Revolutionize the Usage of Biometrics in Business --; Chapter 17 The Future of Neuroscience and Biometrics in Business --; List of Figures --; List of Tables --; About the Editors --; Index; restricted access; Issued also in print
N2  - This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues
UR  - https://doi.org/10.1515/9783110708509
UR  - https://www.degruyter.com/isbn/9783110708509
UR  - https://www.degruyter.com/document/cover/isbn/9783110708509/original
ER  -