TY  - BOOK
AU  - Strong,Carolyn
AU  - Bowen,Robert
AU  - Dalupang,Tia
AU  - Eriksson,Theresa
AU  - Flostrand,Andrew
AU  - Kerruish,David
AU  - Mills,Adam
AU  - Pitt,Christine
AU  - Samuel,Anthony
AU  - Strong,Carolyn
TI  - Small Enterprise Marketing: Eighteen Case Studies 
SN  - 9783110756128
U1  - 650 
PY  - 2024///]
CY  - Berlin, Boston
PB  - De Gruyter
KW  - BUSINESS & ECONOMICS / Small Business
KW  - bisacsh
KW  - Entrepreneurship
KW  - Marketing
KW  - Resilience
KW  - Small business
KW  - Socially conscious business
N1  - Frontmatter --; Foreword --; Acknowledgements --; Contents --; Introduction --; Small Business Enterprises: Theory and Contributions --; Part One: Social Impact: A Positive Impact on Society --; Introduction --; Rype Office --; Zajac Ranch for Children: Strategy in the Non-Profit Sector --; Skipper Otto: Scaling Socially Responsible Seafood --; Manumit Coffee Roasters --; The Goodwash Company --; Modest Trends London --; Part Two: Community and Society Benefits: Educating, Informing, Changing Behaviours --; Introduction --; The Lion – The Heart of Treorchy --; HiR Dining --; Greensteam Flooring CIC --; Tees and Coffee --; Forest Green Rovers --; The Pembrokeshire Beach Food Company --; Part Three: Small Family Businesses --; Introduction --; The Gower/Gŵyr Gin Company --; Água Na Boca, Boia Bar and Restaurante Olhos N’Agua --; Let Them See Cake --; Bigmoose Coffee Company --; Melin Tregwynt --; Antagrade Electrical --; Contributors --; Index; restricted access; Issued also in print
N2  - This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed
UR  - https://doi.org/10.1515/9783110756142
UR  - https://www.degruyter.com/isbn/9783110756142
UR  - https://www.degruyter.com/document/cover/isbn/9783110756142/original
ER  -