TY  - BOOK
AU  - James,B.G.S.
TI  - Integrated marketing
T2  - Pelican library of business and management
SN  - 0140214143
PY  - 1972///
CY  - Harmondsworth
PB  - Penguin Books
KW  - Marketing
KW  - sbaa
N1  - Bibliografia (p. 394-399) e indice
ER  -