Public Relations and Communication Management in Europe : A Nation-by-Nation Introduction to Public Relations Theory and Practice / ed. by Betteke van Ruler, Dejan Vercic.
Material type:
- 9783110176117
- 9783110197198
- 659.209
- HM1221
- online - DeGruyter
Item type | Current library | Call number | URL | Status | Notes | Barcode | |
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Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online | online - DeGruyter (Browse shelf(Opens below)) | Online access | Not for loan (Accesso limitato) | Accesso per gli utenti autorizzati / Access for authorized users | (dgr)9783110197198 |
restricted access online access with authorization star
http://purl.org/coar/access_right/c_16ec
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 17. Dez 2021)