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Biometrics and Neuroscience Research in Business and Management : Advances and Applications / ed. by Luiz Moutinho, Moran Cerf.

Contributor(s): Material type: TextTextPublisher: Berlin ; Boston : De Gruyter, [2024]Copyright date: 2024Description: 1 online resource (XV, 357 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110708431
  • 9783110708578
  • 9783110708509
Subject(s): DDC classification:
  • 658.872
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Foreword -- Preface -- Contents -- Part I: Biometrics -- Chapter 1 Introduction -- Chapter 2 Using Neuroscience and Biometrics in Individuals and Organizations -- Chapter 3 Using Sensory Substitutions to Make Better Business Decisions (or How Sensory Devices Connected to Our Body Can Help Us Outperform AI and Common Data Analytics) -- Chapter 4 Leaked Expressions Captured with Wearable High-Resolution Facial Electromyography -- Chapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing -- Chapter 6 Human Feedback: A Review of Advanced Studies in Facial Expressions and Their Applications in Business -- Chapter 7 Using Virtual Reality for Leadership Assessment and Training Through Behavioral Biomarkers -- Chapter 8 Biometrics, Privacy, and Authentication -- Chapter 9 The Human Affair with Data, the Challenges It Creates, Ways to Solve These Challenges, and Future Outlook -- Chapter 10 Using Biometrics in Healthcare Management and Diagnostics -- Part II: Neuroscience -- Chapter 11 Brain’s Valuation Networks and Consumer Neuroscience Methods in the Fuzzy Front-End of the Innovation Process -- Chapter 12 The Dynamics of Neuromarketing: Publication, Collaboration, and Topic Prominence -- Chapter 13 Using Neuroscience to Understand Consumers -- Chapter 14 Uncovering Consumers’ Subconscious Responses to Marketing Stimuli -- Chapter 15 Combined Use of Neuroscience and Virtual Reality for Business Applications -- Chapter 16 On the Ways by Which AI Can Revolutionize the Usage of Biometrics in Business -- Chapter 17 The Future of Neuroscience and Biometrics in Business -- List of Figures -- List of Tables -- About the Editors -- Index
Summary: This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110708509

Frontmatter -- Foreword -- Preface -- Contents -- Part I: Biometrics -- Chapter 1 Introduction -- Chapter 2 Using Neuroscience and Biometrics in Individuals and Organizations -- Chapter 3 Using Sensory Substitutions to Make Better Business Decisions (or How Sensory Devices Connected to Our Body Can Help Us Outperform AI and Common Data Analytics) -- Chapter 4 Leaked Expressions Captured with Wearable High-Resolution Facial Electromyography -- Chapter 5 Facial Expressions and Recognition for the Communication of Thoughts and Emotions in Business and Marketing -- Chapter 6 Human Feedback: A Review of Advanced Studies in Facial Expressions and Their Applications in Business -- Chapter 7 Using Virtual Reality for Leadership Assessment and Training Through Behavioral Biomarkers -- Chapter 8 Biometrics, Privacy, and Authentication -- Chapter 9 The Human Affair with Data, the Challenges It Creates, Ways to Solve These Challenges, and Future Outlook -- Chapter 10 Using Biometrics in Healthcare Management and Diagnostics -- Part II: Neuroscience -- Chapter 11 Brain’s Valuation Networks and Consumer Neuroscience Methods in the Fuzzy Front-End of the Innovation Process -- Chapter 12 The Dynamics of Neuromarketing: Publication, Collaboration, and Topic Prominence -- Chapter 13 Using Neuroscience to Understand Consumers -- Chapter 14 Uncovering Consumers’ Subconscious Responses to Marketing Stimuli -- Chapter 15 Combined Use of Neuroscience and Virtual Reality for Business Applications -- Chapter 16 On the Ways by Which AI Can Revolutionize the Usage of Biometrics in Business -- Chapter 17 The Future of Neuroscience and Biometrics in Business -- List of Figures -- List of Tables -- About the Editors -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024)