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Marketing Libraries in a Web 2.0 World / ed. by Réjean Savard, Dinesh Gupta.

Contributor(s): Material type: TextTextSeries: IFLA Publications ; 145Publisher: Berlin ; Boston : De Gruyter Saur, [2011]Copyright date: ©2011Description: 1 online resource (161 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110263312
  • 9783110263534
Subject(s): DDC classification:
  • 025.04/2 23
LOC classification:
  • Z716.3 .M2925 2011
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Preface/Préface -- Foreword/Avant-propos -- Section-I: Web 2.0 and marketing: general concepts -- The Library 2.0: origins of the concept, evolutions, perceptions and realities -- Making Web 2.0 work for users and libraries -- Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? -- Section-II: Adopting Web 2.0 strategies -- Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools -- Innovation as a framework for adopting Web 2.0 marketing approaches -- Section-III: Marketing with Web 2.0 and the client -- Web 2.0: de nouveaux usagers en bibliothèque? -- Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences -- The impact of CRM 2.0 in the library -- Section-IV: Case studies -- How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences -- La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger -- Library Marketing 2.0: experiences of the ETHBibliothek with social media -- Section-V: International perspectives -- Web 2.0 tools and the marketing of libraries: the case of Africa -- Brazilian librarians and Twitter -- Conclusion -- Marketing in a Web 2.0 world: a conference perspective
Summary: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110263534

Frontmatter -- Contents -- Preface/Préface -- Foreword/Avant-propos -- Section-I: Web 2.0 and marketing: general concepts -- The Library 2.0: origins of the concept, evolutions, perceptions and realities -- Making Web 2.0 work for users and libraries -- Le marketing des bibliothèques supplanté par le Web 2.0: mythe ou réalité? -- Section-II: Adopting Web 2.0 strategies -- Staying free from “Corporate Marketing Machines” library policy for Web 2.0 tools -- Innovation as a framework for adopting Web 2.0 marketing approaches -- Section-III: Marketing with Web 2.0 and the client -- Web 2.0: de nouveaux usagers en bibliothèque? -- Creating and using Personas for library service in Web 2.0 era: a case study of the Chinese Academy of Sciences -- The impact of CRM 2.0 in the library -- Section-IV: Case studies -- How tangible is your library in the digital environment? Implications of social media marketing in reinventing communities' library experiences -- La dimension participative du Web 2.0: un atout marketing pour la bibliothèque de l’Ecole Supérieure de Banque d'Alger -- Library Marketing 2.0: experiences of the ETHBibliothek with social media -- Section-V: International perspectives -- Web 2.0 tools and the marketing of libraries: the case of Africa -- Brazilian librarians and Twitter -- Conclusion -- Marketing in a Web 2.0 world: a conference perspective

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023)

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