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Handbook of Business Communication : Linguistic Approaches / ed. by Gerlinde Mautner, Franz Rainer.

Contributor(s): Material type: TextTextSeries: Handbooks of Applied Linguistics [HAL] : Communication Competence. Language and Communication Problems. Practical Solutions ; 13Publisher: Berlin ; Boston : De Gruyter Mouton, [2017]Copyright date: ©2017Description: 1 online resource (XI, 700 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9781614516835
  • 9781501500640
  • 9781614514862
Subject(s): DDC classification:
  • 658.45
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Preface to the Handbooks of Applied Linguistics Series -- Acknowledgements -- Table of contents -- I. Introduction -- 1. Editors’ introduction -- 2. The history of the language of economics and business -- II. Genres and media -- 3. Genres in the business context: An introduction -- 4. Business presentations -- 5. Business negotiations -- 6. Business meetings -- 7. Sales talk and sales training -- 8. From business letters to email and mobile communication -- 9. Company websites -- 10. The annual report -- III. Foreign languages and culture -- 11. Intercultural business communication: A linguistic approach -- 12. Multilingualism in business: Language needs -- 13. Multilingualism in business: Language policies and practices -- 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes -- 15. Teaching and learning foreign business languages -- 16. New media in teaching and learning business languages -- IV. Lexical phenomena -- 17. The structure of economic and business terms -- 18. Metaphor, metonymy, and euphemism in the language of economics and business -- 19. Language planning and linguistic purism in the business domain -- 20. The language of marketing -- 21. The language of accounting -- 22. Proper names in business -- 23. Business lexicography -- 24. Corpora and corpus linguistic approaches to studying business language -- V. Building bridges across disciplines -- 25. Organizational discourse -- 26. Spoken workplace discourse -- 27. Corporate language and design -- 28. The risks of using standardized text modules as communication vehicles -- Subject index
Summary: In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.Summary: The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9781614514862

Frontmatter -- Preface to the Handbooks of Applied Linguistics Series -- Acknowledgements -- Table of contents -- I. Introduction -- 1. Editors’ introduction -- 2. The history of the language of economics and business -- II. Genres and media -- 3. Genres in the business context: An introduction -- 4. Business presentations -- 5. Business negotiations -- 6. Business meetings -- 7. Sales talk and sales training -- 8. From business letters to email and mobile communication -- 9. Company websites -- 10. The annual report -- III. Foreign languages and culture -- 11. Intercultural business communication: A linguistic approach -- 12. Multilingualism in business: Language needs -- 13. Multilingualism in business: Language policies and practices -- 14. English as a lingua franca in international business contexts: Pedagogical implications for the teaching of English for Specific Business Purposes -- 15. Teaching and learning foreign business languages -- 16. New media in teaching and learning business languages -- IV. Lexical phenomena -- 17. The structure of economic and business terms -- 18. Metaphor, metonymy, and euphemism in the language of economics and business -- 19. Language planning and linguistic purism in the business domain -- 20. The language of marketing -- 21. The language of accounting -- 22. Proper names in business -- 23. Business lexicography -- 24. Corpora and corpus linguistic approaches to studying business language -- V. Building bridges across disciplines -- 25. Organizational discourse -- 26. Spoken workplace discourse -- 27. Corporate language and design -- 28. The risks of using standardized text modules as communication vehicles -- Subject index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

In spite of the day-to-day relevance of business communication, it remains underrepresented in standard handbooks and textbooks on applied linguistics. The present volume introduces readers to a wide variety of linguistic studies of business communication, ranging from traditional LSP approaches to contemporary discourse-based work, and from the micro-level of lexical choice to macro-level questions of language policy and culture.

The book takes a specifically linguistic approach to business communication, drawing together perspectives from various research traditions. These include genre analysis, LSP research, and language teaching. There are 30 chapters organized into five parts: (1) Introduction; (2) genres and media (e.g., presentations, negotiations, meetings, sales talk, e-mail, websites, advertising, annual reports; (3) Foreign languages and culture (e.g., intercultural business communication, language needs and policies, multilingualism and English as a lingua franca in international business contexts, teaching and learning foreign business languages), (4) Lexical phenomena (e.g., structure and semantics of business terms, metaphor, metonymy and euphemism, language planning, the language of marketing and accounting, proper names in business, lexicography, corpora and corpus linguistics), (5) Building bridges across disciplines (e.g., organizational discourse, corporate language and design, standardized text modules).

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Jun 2024)