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Marketing Efficiency in Puerto Rico / John Kenneth Galbraith, Richard H. Holton.

By: Contributor(s): Material type: TextTextPublisher: Cambridge, MA : Harvard University Press, [2013]Copyright date: ©1955Edition: Reprint 2014Description: 1 online resource (204 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780674491588
  • 9780674491595
Subject(s): DDC classification:
  • 338
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- ACKNOWLEDGMENTS -- CONTENTS -- TABLES -- FIGURES -- 1. THE APPROACH TO MARKETING IN PUERTO RICO -- 2. THE PROBLEM IN ITS SETTING -- 3. FOOD RETAILING -- 4. FOOD WHOLESALING -- 5. MANAGEMENT PRACTICES AND ATTITUDES -- 6. A MODEL FOOD DISTRIBUTION SYSTEM -- 7. THE OPTIMAL RETAIL UNIT -- 8. THE OPTIMAL WHOLESALE UNIT -- 9. THE COMPLETED MODEL -- 10. NON-FOOD MARKETING: SETTING AND METHOD -- 11. RETAILING OF NON-FOOD PRODUCTS -- 12. THE WHOLESALING OF NON-FOOD PRODUCTS -- 13. THE CONTEXT OF POLICY -- 14. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: CONSUMER AND RETAIL EDUCATION -- 15. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: DIRECT STEPS -- INDEX
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780674491595

Frontmatter -- ACKNOWLEDGMENTS -- CONTENTS -- TABLES -- FIGURES -- 1. THE APPROACH TO MARKETING IN PUERTO RICO -- 2. THE PROBLEM IN ITS SETTING -- 3. FOOD RETAILING -- 4. FOOD WHOLESALING -- 5. MANAGEMENT PRACTICES AND ATTITUDES -- 6. A MODEL FOOD DISTRIBUTION SYSTEM -- 7. THE OPTIMAL RETAIL UNIT -- 8. THE OPTIMAL WHOLESALE UNIT -- 9. THE COMPLETED MODEL -- 10. NON-FOOD MARKETING: SETTING AND METHOD -- 11. RETAILING OF NON-FOOD PRODUCTS -- 12. THE WHOLESALING OF NON-FOOD PRODUCTS -- 13. THE CONTEXT OF POLICY -- 14. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: CONSUMER AND RETAIL EDUCATION -- 15. MEASURES TO IMPROVE THE EFFICIENCY OF THE MARKETING SYSTEM: DIRECT STEPS -- INDEX

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021)