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Marketing and Semiotics : New Directions in the Study of Signs for Sale / ed. by Jean Umiker-Sebeok.

Contributor(s): Material type: TextTextSeries: Approaches to Semiotics [AS] ; 77Publisher: Berlin ; Boston : De Gruyter Mouton, [2012]Copyright date: ©1987Description: 1 online resource (556 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110111484
  • 9783110853254
Subject(s): DDC classification:
  • 380.1/014 22
LOC classification:
  • HF5415.122 .M39 1987eb
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Contents -- Preface -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity -- Identity and the Relevance of Market, Personal, and Community Objects -- Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image -- The Structure is the Message–The Case of Advertising -- Movies, Television, and Live Performance -- Movies as Myths: An Interpretation of Motion Picture Mythology -- The Semiotics of Possessions and Commercial Communication -- The Marketing of Performance -- Corporate Imagery and Communication -- Mythology in Organizations and Marketing -- Theater in Japanese-American Negotiations -- The Cultural Context of Advertising -- Advertising as a Cultural System -- The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- Homo Coca-Colens: From Marketing to Semiotics and Politics -- The Semiotic Diagnosis of Marketing Culture -- Advertising and Gender -- ‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- Advertising Manipulates Women’s Lib -- Contributors -- Index of Subjects
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110853254

Frontmatter -- Contents -- Preface -- Marketing and Semiotics: Defining the Scope of Their Partnership -- Semiotics of Person and Nation Marketing -- Semiotician Ordinaire -- Messages in the Marketplace -- From Money to Dream: A Return Ticket -- A Semiotic Approach to Product Conceptualization and Design -- Semiotic Marketing and Product Conceptualization -- A Semiotic Approach to the Design Process -- Consumer Esthetics -- The Study of Signs in Consumer Esthetics: An Egocentric Review -- SYMPRAXIS–Semiotics, Aesthetics, and Consumer Participation -- Signs of Consumer Identity -- Identity and the Relevance of Market, Personal, and Community Objects -- Writing with Flesh: A Semiotic Interpretation of Research Findings on Body Image Attitudes and Behaviors in the U.S. -- Symbolic Consumption -- The Forest or the Trees?: A Gestalt Approach to Symbolic Consumption -- Combining Products in Use: How the Syntax of Product Use Affects Marketing Decisions -- Modern Hex Signs and Symbols of Security -- Decoding Advertisements -- Toward a Semiotic of Advertising Story Grammars -- Advertising: The Frame Message -- Rhetorical Figures in the Advertising Image -- The Structure is the Message–The Case of Advertising -- Movies, Television, and Live Performance -- Movies as Myths: An Interpretation of Motion Picture Mythology -- The Semiotics of Possessions and Commercial Communication -- The Marketing of Performance -- Corporate Imagery and Communication -- Mythology in Organizations and Marketing -- Theater in Japanese-American Negotiations -- The Cultural Context of Advertising -- Advertising as a Cultural System -- The Measurement of Meaning: Sherlock Holmes in Pursuit of the Marlboro Man -- Homo Coca-Colens: From Marketing to Semiotics and Politics -- The Semiotic Diagnosis of Marketing Culture -- Advertising and Gender -- ‘Sex Sells’: Comment on Gender Images and Myth in Advertising -- Advertising Manipulates Women’s Lib -- Contributors -- Index of Subjects

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 28. Feb 2023)