Includes bibliographical references and index.

Introduction : innovation and competition in Zimbabwean Pentecostalism / Ezra Chitando -- Pentecostalism in Zimbabwe and the revitalization of African traditional religions : a comparative analysis of the newer religious movements / Kudzai Biri -- Miracles, muti and magic : an inquiry into the analogous nature of Pentecostal miracles and African traditional beliefs / Obert Bernard Mlambo, Clive Tendai Zimunya -- 'The devil is on fire' : analysing Pentecostalism as a place of refuge amidst economic and political turmoil in Zimbabwe / Lovemore Ndlovu -- Pentecostal prophets Emmanuel Makandiwa and Walter Magaya : masculinity, competition and the postcolonial state in Zimbabwe / Ezra Chitando -- Religion in a new era : Pentecostalism and innovation in the prophetic healing and deliverance ministries in Zimbabwe / Tabona Shoko -- Rebranding Pentecostalism : an analysis of the United Family International Church and prophetic healing deliverance ministries / Molly Manyonganise -- Survival of the fittest : a comparative analysis of United Family International Church and prophetic and healing deliverance ministries / Fungai Chirongoma -- Old wine in new wine skins : continuities and discontinuities of African traditional anthropological beliefs in the DiVineyard Church of His Presence / Fortune Sibanda -- Competition and complementarity in newer Zimbabwean Pentecostal ministries / Tenson Muyambo -- The quest for a unique identity : the case of prophetic healing and deliverance ministries in Zimbabwe / Martin Mujinga -- 'Serve God full time and overtime' : Pentecostalism in Zimbabwe and the reconfiguration of the gospel of prosperity / Kudzai Biri -- Older and newer Zimbabwean Pentecostal churches' focus on the prosperity gospel : a comparative analysis / Phillip Musoni -- At the mercy of 'the man of God'? Sexual and gender-based violence in Zimbabwean Pentecostalism / Tapiwa Praise Mapuranga -- Lampooning prophetic Pentecostal Christianity in Zimbabwe : the case of Bustop TV / Ezra Chitando, Kelvin Chikonzo.

"Using the concept of a "religious market", this volume explores how African Traditional Religions and churches within Prophetic Pentecostalism in Zimbabwe seek to attract and retain members and clients. Chapters provide extensive coverage of two of the leading churches, namely, Emmanuel Makandiwa's United Family International Church (UFIC) and Walter Magaya's Prophetic Healing and Deliverance Ministries (PHD). Contributors also explore the strategies adopted by Pentecostalism in general, while others focus on African Traditional Religions. They show that although Prophetic Pentecostalism has gained a significant share of the market in Zimbabwe and in Southern Africa in general, it is not without controversy. In particular, it has been associated with the abuse of women and exploiting members and clients for financial gain. Innovation and Competition in Zimbabwean Pentecostalism is an important contribution to understanding the marketization of religion."-- Provided by publisher.

Description based on print version record.