Managing Authentic Relationships : Facing New Challenges in a Changing Context / ed. by Jean Paul Wijers.
Material type:
- 9789462988613
- 9789048540884
- Executive ability
- Leadership -- Philosophy
- Contemporary Society
- Digital and Social Media
- Psychology
- Social and Political Sciences
- Sociology and Social History
- BUSINESS & ECONOMICS / Organizational Behavior
- relationship management, relationship marketing, stakeholder, stakeholders, stakeholder management, networking, external relations, business relationships, CRM, trust, reciprocity, business development, relationships, lobbying, diplomacy, customer relationship management, networking
- 303.33 23
- HM1261
- online - DeGruyter
- Issued also in print.
Item type | Current library | Call number | URL | Status | Notes | Barcode | |
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Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online | online - DeGruyter (Browse shelf(Opens below)) | Online access | Not for loan (Accesso limitato) | Accesso per gli utenti autorizzati / Access for authorized users | (dgr)9789048540884 |
Frontmatter -- Content -- Foreword -- Preface -- Introduction -- Authentic Relationships -- How do you want to be seen? -- 1. The Importance of Networks and Relationships -- 2. The Importance of Protocol in Networks -- The future of protocol; how new rituals might modernize protocol in our highly individualized age -- Protocol is an executor of Strategic Relationship Management -- 3. Developing a Networking Vision -- Managing Relationships -- Upward mobility -- 4. Relationship Management Strategy -- 5. Relationship Echelons and Stakeholder Management -- 6. Developing a Relationship Management Plan -- Public sector Strategic Relationship Management - The Municipality of Antwerp's story of facilitating benefits for the community -- 7. Relationship Management Capabilities -- 8. Assessing the Return-on-Relationship (RoR) -- 9. Relationship Performance Management -- Making relationship marketing more valuable -- 10. The Responsibility for Strategic Relationship Management -- 11. Implementing a Relationship Management Strategy; Implementing Change -- How a refugee organization professionalized its relationship management -- Successful Encounters -- LinkedIn or Facebook? -- 12. Supporting the Networkers; Creating the Networking Tool Kit -- 13. Networking Events or Meetings -- The authors -- The Institute of Strategic Relationship Management -- Enroll in the postgraduate program Strategic Relationship Management of the Institute of Strategic Relationship Management -- Glossary -- Index -- Thank you -- Colophon
restricted access online access with authorization star
http://purl.org/coar/access_right/c_16ec
In an increasingly connected world, Strategic Relationship Management is a vital capability for successful organizations. The book Managing Authentic Relationships; Facing New Challenges in a Changing Context focuses on building and managing a strong network and reciprocal relationships for the entire organization by implementing a professional relationship management approach at strategic, tactical and operational level. Professional relationship management makes valuable and measurable contributions to the strategic goals of an organization by: Expanding the organization's strategy to a Relationship Management Strategy; Efficiently managing relationships and correctly mapping stakeholders; Embedding clear responsibility for relationship management throughout the organization; Measuring results and calculating the Return-on-Relationship; Developing strong networking skills and networkers who are able to act as eyes and ears for the organization; Organizing effective networking activities with measurable results. This book also offers a holistic view. Managing authentic relationships requires a shared understanding of what relationships are. It is impossible to develop successful relationship management without authentic relationships based on trust and reciprocity.
Issued also in print.
Mode of access: Internet via World Wide Web.
In English.
Description based on online resource; title from PDF title page (publisher's Web site, viewed 02. Mrz 2022)