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Small Enterprise Marketing : Eighteen Case Studies / Carolyn Strong.

By: Contributor(s): Material type: TextTextPublisher: Berlin ; Boston : De Gruyter, [2024]Copyright date: 2024Description: 1 online resource (XII, 154 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110756128
  • 9783110756234
  • 9783110756142
Subject(s): DDC classification:
  • 650
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Foreword -- Acknowledgements -- Contents -- Introduction -- Small Business Enterprises: Theory and Contributions -- Part One: Social Impact: A Positive Impact on Society -- Introduction -- Rype Office -- Zajac Ranch for Children: Strategy in the Non-Profit Sector -- Skipper Otto: Scaling Socially Responsible Seafood -- Manumit Coffee Roasters -- The Goodwash Company -- Modest Trends London -- Part Two: Community and Society Benefits: Educating, Informing, Changing Behaviours -- Introduction -- The Lion – The Heart of Treorchy -- HiR Dining -- Greensteam Flooring CIC -- Tees and Coffee -- Forest Green Rovers -- The Pembrokeshire Beach Food Company -- Part Three: Small Family Businesses -- Introduction -- The Gower/Gŵyr Gin Company -- Água Na Boca, Boia Bar and Restaurante Olhos N’Agua -- Let Them See Cake -- Bigmoose Coffee Company -- Melin Tregwynt -- Antagrade Electrical -- Contributors -- Index
Summary: This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110756142

Frontmatter -- Foreword -- Acknowledgements -- Contents -- Introduction -- Small Business Enterprises: Theory and Contributions -- Part One: Social Impact: A Positive Impact on Society -- Introduction -- Rype Office -- Zajac Ranch for Children: Strategy in the Non-Profit Sector -- Skipper Otto: Scaling Socially Responsible Seafood -- Manumit Coffee Roasters -- The Goodwash Company -- Modest Trends London -- Part Two: Community and Society Benefits: Educating, Informing, Changing Behaviours -- Introduction -- The Lion – The Heart of Treorchy -- HiR Dining -- Greensteam Flooring CIC -- Tees and Coffee -- Forest Green Rovers -- The Pembrokeshire Beach Food Company -- Part Three: Small Family Businesses -- Introduction -- The Gower/Gŵyr Gin Company -- Água Na Boca, Boia Bar and Restaurante Olhos N’Agua -- Let Them See Cake -- Bigmoose Coffee Company -- Melin Tregwynt -- Antagrade Electrical -- Contributors -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by inspiring, determined, innovative individuals who have applied their passion and skills to the creation of successful small businesses. The case studies tell compelling stories of personal achievement and business success, and encourage the reader to find out more about the small business owners and their products. The stories are about small, strong brands who are socially viable, well established and contribute to society and the local community. Across all the case studies, there is a recurring theme of not just making a profit; but a passion and motivation to succeed.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 20. Nov 2024)