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Empirical Multimodality Research : Methods, Evaluations, Implications / ed. by Jana Pflaeging, Janina Wildfeuer, John A. Bateman.

Contributor(s): Material type: TextTextPublisher: Berlin ; Boston : De Gruyter, [2021]Copyright date: ©2021Description: 1 online resource (VIII, 287 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110724912
  • 9783110725155
  • 9783110725001
Subject(s): DDC classification:
  • 302.2 23
LOC classification:
  • P99.4.M6 E47 2021
Other classification:
  • online - DeGruyter
Online resources: Available additional physical forms:
  • Issued also in print.
Contents:
Frontmatter -- Preface and Acknowledgements -- Contents -- Part I: Introduction -- Empirical Multimodality Research: The State of Play -- Part II: Charting Paths for Empirical Research: Theoretical and Methodological Reflections -- Dimensions of Materiality -- From Data to Patterns -- Thinking in Action -- Computational Approaches for the Interpretation of Image-Text Relations -- Part III: Empirical Inroads: Case Studies and Results -- “I can’t see why you’re laughing”: Multimodal Analysis of Emotionalized Political Debate -- A Corpus-Based Approach to Color, Shape, and Typography in Logos -- Pixel Surgery and the Doctored Image -- Multimodal Discourse Analysis Based on the GeM Model -- Conventions in How Korean Films Mean -- An Empirical Multimodal Approach to Open-World Video Games -- List of Contributors -- Index
Summary: This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110725001

Frontmatter -- Preface and Acknowledgements -- Contents -- Part I: Introduction -- Empirical Multimodality Research: The State of Play -- Part II: Charting Paths for Empirical Research: Theoretical and Methodological Reflections -- Dimensions of Materiality -- From Data to Patterns -- Thinking in Action -- Computational Approaches for the Interpretation of Image-Text Relations -- Part III: Empirical Inroads: Case Studies and Results -- “I can’t see why you’re laughing”: Multimodal Analysis of Emotionalized Political Debate -- A Corpus-Based Approach to Color, Shape, and Typography in Logos -- Pixel Surgery and the Doctored Image -- Multimodal Discourse Analysis Based on the GeM Model -- Conventions in How Korean Films Mean -- An Empirical Multimodal Approach to Open-World Video Games -- List of Contributors -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.

Issued also in print.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 25. Jun 2024)

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