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Communication and Change in the Developing Countries / ed. by Wilbur Schramm, Daniel Lerner.

Contributor(s): Material type: TextTextSeries: East-West Center BooksPublisher: Honolulu : University of Hawaii Press, [2021]Copyright date: ©1967Description: 1 online resource (348 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9780824885663
Subject(s): DDC classification:
  • 301.2 23/eng/20230514
LOC classification:
  • HM101 .C66 2021
Other classification:
  • online - DeGruyter
Online resources:
Contents:
Frontmatter -- FOREWORD -- EDITORS' PREFACE -- CONTENTS -- TABLES -- PART I: INTRODUCTION -- 1. The Most Fundamental Technological Change -- 2. Communication and Change -- PART II: SOME PROBLEMS OF COMMUNICATION AND CHANGE -- 3. Communication, Institution Building, and the Reach of Authority -- 4. How Mass Media Systems Grow -- 5. The Strategy of Selective Growth and the Role of Communications -- 6. A Note on Communication in Economic Development -- 7. Toward a Non-Western Model of Development -- 8. International Cooperation and Communication in National Development -- PART III: CASE STUDIES OF COMMUNICATION AND CHANGE: INDIA, COMMUNIST CHINA, AND THE PHILIPPINES -- 9. Communication, Innovation, and Planned Change in India -- 10. L. R. Nair: Private Press in National Development—The Indian Example -- 11. A Note on Communication and Development in India -- 12. Campaigns, Communications, and Development in Communist China -- 13. Strategy of Change in the People's Republic of China—The Rural Health Center -- 14. A Note on Communication and Development in Communist China -- 15. The Role and Communication Task of the Change Agent—Experiences of the Peace Corps Volunteers in the Philippines -- 16. Strategy of Change in the Barrio—A Case of Rural Waste Disposal -- 17. A Note on Change in the Philippine Barrio -- PART IV: CONCLUSION -- 18. Communication and the Prospects of Innovative Development -- Notes -- References -- Index
Summary: Communication expands and disseminates knowledge, and knowledge is the chief requisite to change in developing countries. Communication is therefore one of the primary factors in the process of modernization. But what is meant by the world “communication?”Communication includes all methods of disseminating knowledge, thought, attitudes, and belief--from the news media of newspapers, radio, and television to the daily exchange of news and gossip at the village market. Since communication is multi directional, it also involves the upward movement of grass-roots opinions to local and state governments. Change and development can occur only with the consent of those affected by change. At the grass-roots level, communication and change become completely interdependent: it is here that knowledge about the advantages of change must be translated into :felt needs” for change. When the need is felt, change comes quickly and communication expands.This volume presents the work of more than a dozen experts from the United States and Asia who, in August 1964, attended the East-West Center seminar on “Communication and Change.” Their papers have been edited and the work expanded by two noted authorities in the field, Daniel Lerner and Wilbur Schramm.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9780824885663

Frontmatter -- FOREWORD -- EDITORS' PREFACE -- CONTENTS -- TABLES -- PART I: INTRODUCTION -- 1. The Most Fundamental Technological Change -- 2. Communication and Change -- PART II: SOME PROBLEMS OF COMMUNICATION AND CHANGE -- 3. Communication, Institution Building, and the Reach of Authority -- 4. How Mass Media Systems Grow -- 5. The Strategy of Selective Growth and the Role of Communications -- 6. A Note on Communication in Economic Development -- 7. Toward a Non-Western Model of Development -- 8. International Cooperation and Communication in National Development -- PART III: CASE STUDIES OF COMMUNICATION AND CHANGE: INDIA, COMMUNIST CHINA, AND THE PHILIPPINES -- 9. Communication, Innovation, and Planned Change in India -- 10. L. R. Nair: Private Press in National Development—The Indian Example -- 11. A Note on Communication and Development in India -- 12. Campaigns, Communications, and Development in Communist China -- 13. Strategy of Change in the People's Republic of China—The Rural Health Center -- 14. A Note on Communication and Development in Communist China -- 15. The Role and Communication Task of the Change Agent—Experiences of the Peace Corps Volunteers in the Philippines -- 16. Strategy of Change in the Barrio—A Case of Rural Waste Disposal -- 17. A Note on Change in the Philippine Barrio -- PART IV: CONCLUSION -- 18. Communication and the Prospects of Innovative Development -- Notes -- References -- Index

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

Communication expands and disseminates knowledge, and knowledge is the chief requisite to change in developing countries. Communication is therefore one of the primary factors in the process of modernization. But what is meant by the world “communication?”Communication includes all methods of disseminating knowledge, thought, attitudes, and belief--from the news media of newspapers, radio, and television to the daily exchange of news and gossip at the village market. Since communication is multi directional, it also involves the upward movement of grass-roots opinions to local and state governments. Change and development can occur only with the consent of those affected by change. At the grass-roots level, communication and change become completely interdependent: it is here that knowledge about the advantages of change must be translated into :felt needs” for change. When the need is felt, change comes quickly and communication expands.This volume presents the work of more than a dozen experts from the United States and Asia who, in August 1964, attended the East-West Center seminar on “Communication and Change.” Their papers have been edited and the work expanded by two noted authorities in the field, Daniel Lerner and Wilbur Schramm.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Aug 2023)