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Public Relations and Communication Management in Europe : A Nation-by-Nation Introduction to Public Relations Theory and Practice / ed. by Betteke van Ruler, Dejan Vercic.

Contributor(s): Material type: TextTextSeries: Mouton ReaderPublisher: Berlin ; Boston : De Gruyter Mouton, [2008]Copyright date: ©2004Description: 1 online resource (502 p.)Content type:
Media type:
Carrier type:
ISBN:
  • 9783110176117
  • 9783110197198
Subject(s): DDC classification:
  • 659.209
LOC classification:
  • HM1221
Other classification:
  • online - DeGruyter
Online resources: Summary: The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Holdings
Item type Current library Call number URL Status Notes Barcode
eBook eBook Biblioteca "Angelicum" Pont. Univ. S.Tommaso d'Aquino Nuvola online online - DeGruyter (Browse shelf(Opens below)) Online access Not for loan (Accesso limitato) Accesso per gli utenti autorizzati / Access for authorized users (dgr)9783110197198

restricted access online access with authorization star

http://purl.org/coar/access_right/c_16ec

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 17. Dez 2021)